Location In Canada, Mistplay follows a 2 days/week in-office hybrid model in Toronto (400 University Ave) and Montreal (1001 Blvd. Robert-Bourassa). Overview Creative Operations & Traffic Management: Serve as the operational hub for the department, triaging and prioritizing the daily intake of requests across DTC and B2B under the direction of the Creative Director. You don’t just manage tasks, you partner with internal stakeholders to refine briefs and ensure team bandwidth in Asana is always aligned with the departmental priorities set by leadership. Creative Performance & Optimization: Partner with the UA team to translate performance data into actionable ad concepts. Collaborate on the \"creative loop,\" testing and iterating on hooks, value props and bodies to ensure our assets are constantly evolving and resonating with our audience. Multi‑Channel & Web Production: Own the production lifecycle for all non-motion and down-funnel assets, from ads and sweepstakes to email campaigns. You will serve as the primary creative lead for our external web and ASO agencies, providing tactical design and copy feedback to ensure every touchpoint is cohesive, compliant, and optimized for conversion. Hands‑on Design & Execution: You aren’t afraid to get your hands dirty. You’ll personally handle some design tasks, jump into Figma to polish layouts, or troubleshoot files whenever the team needs an extra hand to get a high‑priority project across the finish line. Tactical Creative Review: Provide daily feedback to designers and copywriters. You aren’t just checking for what looks good or surface‑level brand alignment, you are the critical eye ensuring every asset is clear, legally compliant, and built to truly resonate with our players and publishers. Team Mentorship: Manage and coach a talented team of graphic designers and copywriters, fostering a culture of curiosity, rapid iteration, and accountability. Process Optimization: Continuously improve internal workflows to enable faster delivery. You’ll manage our asset libraries and templates to ensure the team spends less time on \"busy work\" and more time on high‑impact design. Required Hard Skills & Competencies Deep technical knowledge of the production requirements for diverse assets (web, ads, ASO, emails, etc.) High proficiency in Figma and Adobe Creative Cloud (Photoshop, Illustrator, After Effects). You can jump into any file and fix it. Experience with gen‑AI tools (e.g., Midjourney, Adobe Firefly, Google Gemini, ChatGPT, Claude) and a genuine curiosity for adopting new AI technologies. Cross‑functional collaboration with internal teams. Team leadership, mentorship, and process optimization. You excel at identifying bottlenecks and finding ways to get work done, whether that’s reprioritizing a list or doing the design yourself. Creative partner, agency, and vendor management. Strategic resource planning & creative operations management. Prerequisites 5+ years of creative experience, with at least 3 years leading teams in a high‑velocity, performance‑driven environment (either in‑house or agency). Proven success driving creative excellence across multiple channels (performance, social, influencer, brand, and CTV) in a high‑growth environment. Strong understanding of creative testing, iteration, and performance data analysis. Demonstrated ability to mentor teams and build scalable creative processes. Degree in Graphic Design, Visual Arts, Marketing, Advertising, or related creative discipline. Tools & Technologies Adobe Creative Tools (Photoshop, Illustrator, After Effects, Premiere Pro) Figma for collaborative design and prototyping Gen‑AI tools (Midjourney, Adobe Firefly, an openness to exploring new AI‑driven design and copy tools) Project Management Tools (Asana, Jira) Marketing Analytics Platforms (SensorTower, Tableau, etc.) Communication & Collaboration Tools (Slack, Google Workspace, Miro) Benefits We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in‑person: Team Lunches, game nights, company‑wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life. Nous remercions tous(tes) les candidat(e)s. Le genre masculin a été utilisé dans le but d'alléger le texte. Nous souscrivons au principe de l’équité en matière d’emploi. #J-18808-Ljbffr