Senior Creative Analytics Lead Workplace Type: Hybrid (Vancouver, BC) Reporting to: Director, Franchise Marketing Studio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions. Impact: You will build and lead EA’s creative analytics capability, shaping how marketing content is measured and improved. Your work will guide decisions across campaigns, influence senior partners, and connect data to creative performance. Responsibilities Lead a new creative analytics function and define measurement frameworks for marketing content Direct analysts and data scientists to deliver insights from creative and campaign data Integrate pre‑testing and research insights into marketing decision‑making Translate audience and content data into clear recommendations for partners Embed insights into campaign recaps, briefs, and marketing planning Partner across fan intelligence teams to align analytics with broader strategies Build scalable tools and processes to support ongoing learning Required Qualifications Bachelor’s degree in marketing, business, or related field 6+ years in analytics, marketing science, or insights roles Experience leading analytical projects and translating data into recommendations Knowledge of statistics, experimentation, and hypothesis testing Experience managing teams with SQL, R, or Python expertise Experience applying methods such as segmentation or predictive modeling Core Skills And Experience Analyze large datasets to identify patterns in content performance Apply creative testing methods and brand measurement approaches Build data visualizations to communicate findings Structure ambiguous problems into measurable analyses Communicate insights clearly to cross‑functional teams Pay Transparency - North America Compensation And Benefits British Columbia (depending on location e.g. Vancouver vs. Victoria) $133,500 - $186,400 CAD Pay is just one part of the overall compensation at EA. For Canada, we offer a package that includes vacation (3 weeks per year to start), paid sick time, paid top‑up to EI/QPIP benefits, extended health/dental/vision coverage, life insurance, disability insurance, retirement plan, and potential bonus and equity for eligible roles. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law. #J-18808-Ljbffr