Enercare Inc. is one of Canada’s largest home and commercial services companies servicing over one million customers across Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Quebec and New Brunswick. Enercare is the Experts at Home, operating under several brands including Enercare, HydroSolution, and Pioneer Plumbing & Heating. A proudly Canadian-owned company, we are the Experts at what we do and deeply care about our customers. We value a diverse, collaborative culture, and take pride in our commitment to health and safety, and knowing our work serves and supports our communities every day. No matter your role, we invest in making sure you have opportunities to grow, learn, and become the Expert you want to be. If you are ready to become one of our Experts, we would love to hear from you. Role Summary The Customer Base Management team is looking to add an additional Manager to our team to spearhead superior customer communications that ignite customer engagement, drive loyalty, and present opportunities for upselling Enercare customers. This role is responsible for executing lifecycle and engagement campaigns in alignment with the national customer contact strategy, governance principles, and priorities defined by the Senior Manager, Customer Engagement & Lifecycle. You will harness unique and valuable customer insights to tailor communications that resonate deeply with target audiences. By aligning with agency partners and internal teams, including Product and Contact Centres, you will execute integrated communications programs that support cross‑selling, retention, and loyalty objectives established at the lifecycle strategy level. Your focus will span the breadth of our Home Services portfolio, encompassing lines of business such as HVAC, Water Heater, Water Purification, and Maintenance and Protection Plans. This is an individual contributor role that plays a critical part in enabling and operationalizing customer lifecycle strategy through high‑quality execution, insight‑led optimization, and cross‑functional collaboration. What You’ll Do Partner with Marketing, Product, Customer Experience, Digital, Analytics, Legal, Sales, Channel, and Contact Centre teams, as well as agency and vendor partners, to deliver consistent, high‑quality, multi‑channel customer communications. Execute customer lifecycle, engagement, entitlement, and cross‑sell campaigns in alignment with the national customer contact strategy, governance standards, and integrated campaign calendar defined by the Senior Manager, Customer Engagement & Lifecycle. Manage day‑to‑day execution of assigned campaigns and portfolios within the integrated campaign calendar, proactively identifying risks, overlaps, dependencies, and optimization opportunities, and escalating where appropriate. Utilize research and analytics to derive customer insights, inform campaign development, and continuously optimize performance through testing, learning, and iteration, including A/B testing. Foster robust relationships with external vendors and agencies, such as advertising, copywriting, and digital partners, to collaboratively develop and implement integrated marketing campaigns. Conduct post‑campaign analysis, ROI assessments, and post‑mortems, sharing learnings and recommendations to inform future planning, best practices, and performance improvement. Monitor and manage campaign budgets, working alongside the Accounting team to process vendor invoices. Who You Are 5+ years of experience in marketing communications, customer lifecycle marketing, or customer engagement roles, with hands‑on responsibility for campaign execution and optimization. Strong understanding of end‑to‑end marketing communications, including strategy interpretation, planning, execution, and measurement within integrated, multi‑channel campaigns. Data‑driven and analytically minded, with the ability to translate insights into clear actions and continuous performance improvement (experience with A/B testing and ROI analysis preferred). Proven ability to collaborate and influence effectively across cross‑functional teams and manage agency and vendor partners to deliver high‑quality outcomes. Highly effective written and verbal communicator, with experience delivering clear project briefings, recommendations, and performance updates. Organized, adaptable, and comfortable managing multiple priorities in a fast‑paced, evolving environment, with strong attention to detail and follow‑through. Experience with Salesforce Marketing Cloud is an asset. Compensation: $74,817 - $118,211 Please note that the compensation range listed includes base salary and potential incentive pay. Incentives such as bonuses are not guaranteed and depend on individual performance and company results. Actual compensation within the range will be determined based on skills, experience, and qualifications. Enercare is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law. Enercare’s recruitment process includes accommodation for applicants with disabilities in accordance with applicable provincial accessibility laws and regulations. All accommodations will take into account the applicant’s accessibility needs due to disability and are available upon request. Our company leverages artificial intelligence (AI) tools as part of the candidate screening process to help review applications efficiently and fairly. These tools may assist in evaluating qualifications against job requirements. All decisions regarding hiring are ultimately made by our recruitment team. #J-18808-Ljbffr