MaintainX is the world's leading AI-powered maintenance and asset management platform, serving 13,000+ customers including Duracell, Shell, Cintas, and Brenntag. We raised $150M in Series D funding led by Bessemer Venture Partners and Bain Capital Ventures, bringing our total funding to $254M. We were named to the Forbes 2025 Cloud 100, the definitive ranking of the top 100 private cloud companies in the world.We’re hiring a Senior Lifecycle Marketing Manager to drive growth across the customer journey—from converting leads into qualified opportunities, to accelerating onboarding and activation, to improving adoption and driving expansion. You will own strategy and execution of behavior-based lifecycle programs across email, in-app messaging, and web chat, partnering closely with Sales, Product Marketing, Product, and RevOps.This role reports to the Director of Customer Growth Marketing.This role is based out of our hubs in Montréal, Toronto, Miami, San Francisco or Raleigh.What You’ll Do: Own the end-to-end lifecycle journey for both PLG & Sales-Assisted motions:Improve time-to-value, increase trial-to-paid, and drive PQL/MQL → opportunity with clear handoffs to SalesPost-sales: accelerate onboarding, activation, and adoption, and drive retention + expansion through usage- and maturity-based journeysOwn core programs: MQL nurture, PQL nurture, trial conversion, onboarding/activation, re-engagement, and expansionLifecycle Segmentation & Personalization: Define and manage lifecycle segmentation based on user behavior, personas, and stage in the funnel.Support launches & campaigns with coordinated email + in-app + web chat journeysOwn lifecycle experimentation (A/B and multivariate testing): messaging, timing, offers, journey logic, and channel mix.Own performance reporting for lifecycle campaigns; communicate learnings and iterate based on results.Align with Sales + RevOps on routing, thresholds/scoring, SLAs, and lifecycle-to-sales handoffs.Leverage AI as a core part of how you work — using it to accelerate personalization, increase testing velocity, automate operational tasks, and maintain quality at speedAbout you:5–7+ years in Lifecycle/CRM/Growth marketing in B2B SaaSProven ownership of both: (1) pre-sales conversion (trial-to-paid and/or lead→opp) and (2) post-sales onboarding/adoption/retention programsYou've thrived in demanding environments with outsized impact and have experienced what great execution looks like at speedStrong experimentation + analytics chops; comfortable working with data to build trigger-based journeysHands‑on operator in marketing automation and lifecycle tools — HubSpot required; experience with in‑app tools (Pendo, Intercom, or equivalent) and web chat/conversational marketing a strong plusComfortable with BI and reporting tools such as Looker, Tableau, or Google Data Studio; Salesforce experience preferredAI Fluency (Required):Daily user of AI tools (ChatGPT, Claude, Gemini, etc.)Experience applying AI to creative generation, data analysis, or workflow automationStrong prompting skills and ability to QA AI outputsBias toward automation and operational leverageWhat’s in it for you:Competitive salary and meaningful equity opportunities.Healthcare, dental, and vision coverage.401(k) / RRSP enrolment program.Take what you need PTOA Work Culture where:You’ll work alongside folks across the globe that reflect the MaintainX values, Smart Humble Optimist.We believe in meritocracy, where ideas and effort are publicly celebrated.About us: Our mission is to deliver one platform for maintenance, repair & operations teams to keep the physical world running. We believe the greatest asset in any organization is the people. That’s why we built an intuitive, mobile-first solution to help boost productivity and collaboration across teams and locations.MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.#J-18808-Ljbffr