Transform EA Help's web experience as a Channel Strategist for Web Personalization at Electronic Arts. Use your expertise in experimentation and Optimizely to deepen fan engagement.This Senior Channel Strategist role focuses on designing effective web experiments and strategies for the EA Help ecosystem. You will set up A/B tests and ensure they align with organizational goals, ultimately enhancing the support experience with actionable insights. Lead cross-functional collaborations to identify areas for effective testing and the well-being of users.Key Responsibilities:• Design, execute, and analyze A/B tests using Optimizely• Maintain governance standards for experimentation documentation• Deliver statistical validation for experimentation plans• Collaborate with teams for improved testing opportunities• Report on the impact of experiments on user engagementRequirements:• 3-7 years in a marketing or customer experience role• 2+ years in digital experimentation, preferably on consumer-facing sites• Experience with Optimizely and data reporting• Knowledge of A/B testing methodologies and tools• Excellent ability to synthesize and communicate data insightsChampion experimentation culture at Electronic Arts to enhance the player and fan experience.#J-18808-Ljbffr
Channel Strategist For Web Personalization
ELECTRONIC ARTS (EA)
vancouver, vancouver
Published 28 days ago
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