We’re looking for a dynamic, strategic, and hands‑onDirector of Marketingto lead brand growth across a diverse portfolio of restaurant concepts. This is a high‑impact role for a marketing leader who thrives in fast‑paced environments, loves building brands with personality, and knows how to translate insights into award‑winning campaigns and measurable business results.As a Marketing Director, you’ll shape the vision, voice, and go‑to‑market strategy for multiple brands, driving guest acquisition, boosting loyalty, and strengthening each concept’s position in an increasingly competitive restaurant landscape.If you’re energized by excellence, dedication and innovation, this role is for you. It’s about bold ideas, strong execution, inspiring leadership, and having fun while driving results that matter.What we offer3 weeks of vacation5 days of sick leave$2000 reimbursement for professional order costs and continuing education requirementsHybrid work flexibilityHalf-day available every Friday year‑roundCompany health and dental plans, with an additional $300 personal wellness expense accountEmployee assistance program with access to a wide range of services from mental health to legal and financial counselingEmployee profit‑sharing plan with employer contributionMonthly company‑wide recognition awards with quarterly and annual winnersCompany social events, including but not limited to webinars, quarterly town halls, and fun activities for allCasual dress codeFree parking at the officeKey Activities (but not limited to)Develop and implement data‑driven, multi‑channel marketing strategies aligned with brand positioning and business goalsDrive digital customer acquisition through email marketing, social media, and paid media campaignsOversee execution of integrated brand marketing initiatives within the divisionPerformance Monitoring & ReportingMonitor, measure, and report on the performance of marketing campaigns and key performance indicators (KPIs)Provide timely reporting and insights to guide decision‑making and continuously improve campaign effectivenessManage guest sentiment and feedback platforms to inform marketing strategy and customer experience improvementsBrand & Menu ManagementEnsure consistent brand messaging and execution across channels and marketsCollaborate with cross‑functional teams to set and update menu pricing, design menu boards, and direct creative executionSupport production and distribution of marketing materials to all store locationsCross‑Functional CollaborationWork closely with executive leadership, operations, and revenue management to lead and moderate regular brand marketing meetings to coordinate initiatives and prioritiesBudget & Resource ManagementManage the marketing budget with a focus on ROI and efficient resource allocationNegotiate marketing contracts, media pricing, and media buys at a division or enterprise levelData Analysis & Insight GenerationConduct deep‑dive analysis of past performance to uncover trends and identify growth opportunitiesTranslate complex analytical findings into actionable insights and presentations for non‑technical stakeholdersPerform competitor benchmarking on pricing, positioning, and brand strategiesLead and mentor a high‑performing marketing team, fostering accountability, creativity, and professional developmentProvide ongoing coaching and feedback to build team capabilities and ensure consistent executionLocal Marketing & Store OpeningsDesign and oversee the execution of local store marketing plansDevelop scalable systems and tools to support store‑level marketing across all locationsIdentify emerging tools, platforms, and techniques to enhance marketing performance and efficiencyLead special projects as assigned, supporting key strategic initiatives across the organizationEducation & ExperienceBachelor’s or master’s degree in marketing, Business Administration, or a related field6+ years of progressive marketing experience in a consumer‑facing industryFoodservice or restaurant industry experience preferredLeadership & Team ManagementProven ability to lead and develop high‑performing teamsStrong team management skills and ability to influence at the senior levelExperience leading cross‑functional teams to manage critical paths, timelines, and deliverablesStrategic Thinking & Business AlignmentStrong strategic thinking skills with the ability to translate business objectivesResults‑driven, proactive self‑starter who thrives in fast‑paced, evolving environmentsAdaptable to changing market conditions and able to guide teams through transformation and growthMarketing & Industry ExpertiseDeep understanding of brand trends, consumer behavior, and digital marketing best practicesDemonstrated success in driving off‑premise growth via digital channels such as online/mobile ordering, loyalty programs, and third‑party delivery platformsExperience with marketing technologies and analytics toolsAnalytical & Communication SkillsStrong analytical skills and a data‑driven approach to decision‑makingExcellent verbal and written communication skills; able to communicate clearly with diverse audiences and stakeholdersPlease note that any offer of employment will be conditional upon a background check, including a criminal record check.#J-18808-Ljbffr
Marketing Director
MTY FOOD GROUP
richmond hill, richmond hill
Published 19 days ago
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