Senior Advisor ETF Communications and Strategy Hybrid Job number 32041 Category Senior Professional Status: Permanent Schedule: Full-Time 01-Apr-2026 Area(s) of interest: Marketing Location(s): Montreal A career as a Senior Advisor, ETF Communications and Strategy within the Sales Enablement and Digital Strategy team at National Bank Investments (NBI) means playing a central role in the positioning and adoption of NBI ETFs across multiple distribution channels. You play a key role in the development and execution of content strategies, tools and training programs designed to maximize the impact of sales teams. This role combines content strategy, training and project management, supporting ETF launches, the ongoing evolution of the product offering and sales initiatives. Acting as a key point of convergence between Product, Sales, Marketing and Compliance teams, you translate complex investment concepts into clear, compelling and compliant communications for investors, advisors and internal stakeholders. Through your expertise, you contribute directly to increasing the awareness, understanding and adoption of NBI ETFs. Your role Design and lead ETF-related content strategies, tools and training programs to maximize the impact of sales initiatives across B2C and B2B channels Develop clear, consistent and accessible messaging by translating investment strategies, portfolio construction and performance drivers for various target audiences Structure and maintain narratives, value propositions and differentiated positioning for ETFs targeting self-directed investors, advisors and hybrid client segments Produce educational content, insights and best practices to support sales teams, distribution partners and field initiatives Act as an ETF subject-matter reference, monitoring market trends, competitive positioning and industry best practices, and translating insights into actionable messaging Manage end-to-end strategic ETF projects, including product launches, enhancements and continuous improvement initiatives, while ensuring stakeholder alignment and performance tracking Your team National Bank Investments is a leading investment fund manager, made up of a team of dedicated experts committed to delivering innovative investment solutions to support both individual and institutional investors in achieving their financial goals. Within the Sales Enablement and Digital Strategy sector, you are part of a dynamic and collaborative team that values continuous learning, knowledge sharing and innovation. You report to a manager who is committed to fostering an environment where collaboration, rigor and impact are top priorities. The Bank values continuous development and internal mobility. Personalized training programs based on learning through action enable you to master your role and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center, as well as coaching and mentoring support, are available to you at all times. Requirements Bachelor’s degree in Finance, Business Administration, Economics or a related field, with a minimum of five years of relevant experience Demonstrated expertise in the Canadian ETF industry, including both traditional and alternative solutions Strong experience in financial communications and multichannel content strategy Proven experience in project management and training content developmentSolid understanding of the positioning of investment solutions for wealth management partners Ability to simplify complex concepts, adapt in a fast-evolving environment, and demonstrate excellent written and verbal communication skills Languages Reason to require this language: you will need to discuss frequently with our service providers or partners who speak a language other than French. Benefits Health and wellness program, including many options Employee Share Ownership Plan Employee and Family Assistance Program Preferential banking services Opportunities to get involved in community initiatives Virtual sleep clinic In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family. When you join us, we see you thrive; our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged. We’re putting people first. We’re a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees. We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team? Come live your ambitions with us! Why work at National Bank? There are many varied opportunities for you to progress and develop, and move ahead in your career. This includes on-the-job learning and training, co-development and pairing with other employees, professional support and mentoring, internal career days or discussion forums with our leaders. For an inclusive and diverse environment We foster inclusion in an environment where each person’s unique qualities, whether visible or invisible, are celebrated and valued. We welcome all candidates! What can you bring to our team? Analytical Skills Bilingual Communications ETFs Investment Strategies Investments Marketing Project Management Teamwork Writing Initiative Agility Rigor #J-18808-Ljbffr