Description Join our team to accomplish the vision of unleashing the power of TELUS' world‑class networks to deliver the best solutions to Canadians, at home, at work, and on the go. We make the world better by leveraging technology to break down barriers and enable everyone to reach their full potential. At TELUS we are fundamentally centered on a passion for growth, a deep desire to seize every opportunity, and a willingness to embrace change. Our values inspire excellence and the courage to innovate, encouraging us to lean in, learn about what matters most to our customers, and create foundational knowledge that prioritizes them in everything we do. We are always learning and insatiably curious. In the face of uncertainty, we take risks and learn quickly from our mistakes, building on everyone's ideas because we are stronger together. We are impressed by what humans dare to achieve and are motivated every day to enable others to do more through our technology and innovation. Together we make a difference. What You'll Do The Marketing Manager will be responsible for developing and executing a holistic omnichannel strategy to optimize go‑to‑market performance in communities, requiring expertise in local activation, event coordination, and channel implementation. Holistic Omnichannel Strategy and Implementation Develop a community attack playbook using appropriate channels Optimize GTM performance across all channels Create omnichannel strategies to maximize impact Ensure experience consistency across all touchpoints Local Activation and Event Calendar Create a holistic view of event and activation calendar Prioritize, coordinate, and enable community events and activities Manage local activation in Falcon communities Coordinate launches and local initiatives Cross‑Functional Alignment and Coordination Ensure cross‑functional alignment and coordination Coordinate with channel, product, and operations teams Facilitate collaboration between different functions Manage interdependencies between initiatives Channel Enablement Develop playbooks Create and manage training cadence Attend training and support field sales teams Marketing Assets Enablement and Coordination Coordinate marketing assets for channels, partners, influencers Develop social selling strategies Create social media playbooks Develop campaigns, rallies, scripts, and other marketing content Qualifications What you bring Education and Experience Bachelor's degree in marketing, commerce, communication, or a related field Minimum 5 years of experience in marketing, channel management, or commercial activation Demonstrated experience in event management and local activation Knowledge of omnichannel strategies and digital sales transformation Experience in cross‑functional coordination Technical Skills Experience with project and event management tools Knowledge of CRM systems and marketing platforms Data analysis and performance measurement skills Experience with collaboration and communication tools Interpersonal Skills Excellent communication skills Ability to work in teams and collaborate with multiple departments Organized, meticulous, and detail‑oriented Creativity and ability to propose innovative ideas Adaptability and change management #J-18808-Ljbffr