Opportunity Maple Leaf Foods is searching for a Category Marketing Manager to lead the development and execution of growth strategies anchored in a deep understanding of the 3Cs (Consumer/Customer, Competitors, Company) and the 4Ps (Product, Price, Promotion, Placement), including a 1–3 year innovation pipeline. The role partners with Revenue Growth Management, Brand, and agency teams, balancing creative skills with critical thinking, project management, and performance measurement to build a sustainable marketing career in consumer packaged goods. Compensation $96,000 – $141,000 CAD base pay annually plus an annual short‑term incentive. Snapshot of a Day‑in‑the‑Life Develop and execute category strategies that capitalize on brand positions to drive channel growth and share gains. Develop consumer‑centric innovation to address consumer pain points, and lead the commercialization of new product innovations, working with cross‑functional stakeholders—including product development, finance, revenue management, operations, packaging, graphics, and purchasing—to ensure successful, on‑time launches. Initiate category‑specific brand management and communication in collaboration with the Brand team. Partner with Revenue Management lead to ensure price and promotional strategies are optimized. Work closely with Sales to understand and execute against specific customer strategies or tactics to build category growth and branded share. Consistently leverage data and develop insights from Nielsen and internal data sources to provide category share and financial reporting and analysis for the category, including weekly, monthly, and annual rhythms as well as ad hoc analyses. Analyze brands, market, and competitive trends and recommend suitable actions. Participate in MLF's annual budgeting and five‑year planning process. Qualifications Bachelor's Degree plus a track record of results within a CPG environment. Proactive and performance‑driven, with a bias for action and the ability to work under pressure in a fast‑paced environment. Experience managing a large complex business with proven success in market and brand management. A strong team player, mentor, and coach to cross‑functional team members with well‑developed people‑interaction skills. Competency Requirements Commercial Acumen and P&L Management – solid understanding of P&L drivers and ability to recommend changes to move the business forward. Critical Thinking and Insights – able to analyze and draw conclusions from internal and external data sources, demonstrated through building, tracking, and course‑correcting business plans to achieve targets. Agility and Effectiveness – able to stay focused on driving key business priorities in a dynamic business environment. Sales Knowledge and Connectivity – demonstrate understanding of customer strategies and motivations and apply them to marketing planning and execution. Leadership and Influence – skilled in mobilizing and motivating cross‑functional teams to achieve commercial objectives. Strategic Leadership – demonstrate big‑picture thinking with the ability to clearly articulate a strategic direction, justified with sound fact‑based rationale, and sell ideas and recommendations through to management convincingly. Benefits Competitive health and wellness benefits that offer flexibility to meet individual or family needs, including programs focused on mental health and wellbeing, starting on the first day of employment. Defined Contribution Pension Plan with company matching, starting on the first day of employment. Learning and development opportunities, including workshops, speaker series events, and resources that allow you to develop your skills and progress your career. Comprehensive tuition reimbursement program supporting continuous learning and development for eligible degrees, diplomas, professional certifications, or trades programs. Support for community impact, offering up to two paid days annually to volunteer at a cause of your choice. High‑performance, people‑focused company culture with a sustainable protein vision across North America. Inclusivity & Accommodations We embrace diversity and inclusion and offer accommodations upon request for applicants with disabilities in the recruitment and assessment process and when hired. Applicants may be subject to a background check and must meet the security criteria designated for the position. #J-18808-Ljbffr