Director of Product Location:Remote Reports to:CEO Team:Product & EngineeringAbout Blurb.fm At Blurb, we're building revenue-generating content products for the most influential media companies in the world. We scale content from what already exists - turning catalogs and brand assets into high‑performing formats for every major platform.Our mission is simple: help media companies unlock growth through high-volume, high-impact content.The role We're looking for a Director of Product to own product direction and platform strategy at Blurb.This is a hands‑on leadership role. You'll be responsible for turning business needs and high‑level ideas into clear product direction, working closely with engineering, design, leadership, and clients to ship systems that scale.The role is primarily product strategy and ownership. Hands‑on design skills are a strong plus, but not a requirement.What you'll do Own product direction & platform strategyOwn end‑to‑end product direction across Blurb's platformTranslate business goals, deal requirements, and revenue priorities into product strategyDecide what to build now vs later, and clearly explain tradeoffsEnsure the product effectively supports the entire content and distribution lifecycle, from creation through monetizationBuild scalable systemsDesign workflows and systems that scale efficiently across large and complex catalogsPartner closely with engineering to define scope, sequencing, and system constraintsAnticipate reliability, scale, and operational failure points earlyMake ideas concreteTake vague or high‑level ideas and turn them into clear, testable product directionUse lightweight artifacts — flows, examples, prototypes — to align stakeholdersBe comfortable creating quick prototypes (e.g. Figma, low‑fidelity mocks, or vibe‑coded demos) to demonstrate how things should workPartner with design & engineeringWork closely with Product Designers (where applicable) to:Frame problems clearlySet quality barsGive actionable feedbackCollaborate deeply with engineering on:Scope and sequencingTradeoffs between speed, quality, and scalePartner with the Design Department focused on template and motion design to:Ensure product and design systems stay aligned through the video generation pipelineCollaborate day‑to‑day to troubleshoot, refine, and evolve how product and design systems work togetherRepresent product internally and externallyAct as a product voice in client‑facing conversationsExplain product capabilities, constraints, and tradeoffs to non‑technical stakeholdersHelp align expectations with what the platform can realistically supportBalance transparency with protecting the team from overcommitmentDrive alignment and momentumRun or contribute to product rituals (e.g. demos, reviews, roadmap discussions)Keep the team aligned on priorities and decisionsReduce rework by clarifying direction earlyWhat you'll bringAt least 5-10 years of product leadership experience, either as a founder or in a company setting where you owned product direction and outcomesDemonstrated ability to define and drive end‑to‑end product strategy, not just manage executionStrong product taste — a clear sense for what makes a product intuitive, cohesive, and high qualitySystems and platform thinking; you see how parts connect and scaleComfort operating with ambiguity and incomplete informationExcellent collaboration skills with engineering, design, and leadershipClear, confident communication of product intent to both internal and external audiencesExperience thriving in early‑stage or high‑ownership environmentsBonus pointsHands‑on product design experience (Figma, flows, prototyping)Founder or early leadership team backgroundExperience with media, content platforms, or creator ecosystems#J-18808-Ljbffr