Select how often (in days) to receive an alert: Manager, Small Business Product Intensity and Cross-sell Team Location: Toronto, ON, CA, M5J 2V5 Ottawa, ON, CA Calgary, AB, CA, T2A 4Y2 Jobs by Category: Sales and Marketing Job Function: Marketing Status: Full Time Schedule: Regular Description Our team and what we’ll accomplish together The Small-Medium Business (SMB) team is a dynamic, fast-paced, and collaborative group. Together, our team is responsible for delivering profitable growth within the highest-value segment for TELUS Business. We are the destination of choice for entrepreneurial marketers that enjoy starting something from nothing and building it up. Our values centre around ownership, outcomes, curiosity, iteration and celebration. We're looking for a Manager, Product Intensity and Cross-sell to define and execute on strategic programs that drive profitable growth. You'll have direct responsibility for designing and executing our complete cross-sell strategy—from product positioning to pricing to promotional tactics—with a focus on creating more multi-product customers while driving value and reducing costs. This role leads a team working across Eastern and Mountain time zones. What you’ll do Your primary responsibility is designing and executing strategic programs that drive product intensity and multi-product customer retention within our SMB customer base. You'll lead a team of marketers who analyze customer data, design targeted cross-sell strategies and campaigns, and drive continuous improvement across our portfolio. Together, you'll transform customer insights into differentiated interventions that increase ARPU, enhance customer lifetime value, and reduce churn. As a leader, you'll build and maintain a high-performing team culture rooted in data-driven insights, curiosity, and collaboration. You'll lead through a coach-based approach, developing each team member to reach their full potential, celebrating wins together. You will work closely with cross-functional partners across pricing, planning, business intelligence, data science, loyalty & retention and sales teams to develop integrated strategies that balance customer value with business profitability. You'll own the complete cross-sell portfolio strategy—from defining customer value propositions to executing multi-product intensity initiatives. Designing data-informed programs based on predictive models and lifecycle insightsShaping and adjusting customer value propositions in response to market dynamics while maintaining alignment with long-term portfolio objectives. You'll work closely with frontline teams to identify customer pain points and drive continuous improvements to the customer experience. You'll also garner buy-in from all levels of the organization—from frontline agents to senior leadership—by leveraging your strong storytelling, presentation, and negotiation skills. As a key thought leader in the TELUS Business leadership team, you'll serve as a strategic voice on SMB portfolio direction and competitive positioning. Serve as a key thought leader in the TELUS Business leadership team. Qualifications What you bring You're a natural-born leader with a willingness to challenge the status quo. You are an analytical thinker who leverages segmentation models, performance trends, and customer journey insights to inform data-backed retention decisions. You provide thoughtful recommendations that link back to specific business problems and goals. You’re a supportive manager, known for your focus on coaching, supporting and mentoring your team members in an open, honest, inclusive and approachable way. You’re a persuasive communicator who is clear, concise and articulate in all aspects of communication. You manage stakeholder communications well, including to members of cross-functional leadership groups. You are results-oriented with a strong sense of ownership for customer lifecycle outcomes, retention economics, and long-term portfolio performance. You are agile and have the ability to coordinate multiple initiatives in the portfolio and work within an environment of rapid change. Great to haves Formal or informal experience leading a team. 5-7 years in strategic marketing, product management, operations, or program management — Experience executing key strategic initiatives, launching campaigns, or managing pricing/product decisions. We're open to candidates from adjacent domains (B2B SaaS, subscription models, operations) who have driven measurable business outcomes. Familiarity with analytics tools and customer insights — Experience with segmentation modeling, customer journey mapping, or analytics platforms that inform strategic decisions. B2B, SMB, or subscription-based business experience — Prior experience in these domains accelerates onboarding, but strong performers from other industries can absolutely succeed here. Salary Range: $109,000-$202,000 Performance Bonus or Sales Incentive Plan: 20% Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. We encourage all qualified candidates to apply, even if the posted salary range doesn't match your expectations. We're open to discussing competitive compensation packages tailored to your experience level and expertise. TELUS offers rewarding benefits, which may vary per job function, such as: Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family. Flexibility to work in-office, virtually or a combination of both, based on the role's requirements. Generous company matched pension and share purchase programs. Opportunity to give back to communities in which we work, live and serve. Career growth and learning & development opportunities to develop your skills. And much more … Job Type: This is for a current vacancy A bit about us We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world. You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly. Note for Quebec candidates: if knowledge of English is required for this position, it is because the team member will be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks. Sales and Marketing Help us, help our customers make a real connection We are honoured to be recognized $14.7 billion TELUS’s annual revenue $4.8 billion The brand value that TELUS brings 13 Consecutive years our annual dividend payment has increased Accessibility TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment. We offer accommodation for applicants with disabilities, as required, during the recruitment process. #J-18808-Ljbffr