As part of the largest baking company in the world, Bimbo Canada is a leading producer and distributor of packaged fresh bread, bakery products and snacks. We produce and distribute more than 1,000 products across; 18 brands Canadians know and trust, like Dempster's®, Villaggio®, POM®, Bon Matin®, Stonemill®, Natural Bakery®, Takis®, Thomas'®, Little Bites™, Vachon®, Hostess® and more. In business for more than 110 years, the company operates 15 bakeries and employs approximately 4,000 associates across Canada. Bimbo Canada pursues our goal of creating value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains, retail outlets and foodservice operations across Canada. At Bimbo Canada, we’re more than just a bakery - we’re a family dedicated to baking delicious moments for millions. Our values are the foundation of our success, and we’re looking for associates who shares our commitment to excellence. Hiring RequirementsThe Market Sales Leader (MSL) is accountable for driving profitable sales growth, developing people, increasing market share, and strengthening customer relationships within the regional marketplace. This role leads the execution of the Direct Store Delivery Excellence (DSDE) Playbook, partnering closely with Frontline Independent Operators to grow both the business and our teams. The MSL applies strong leadership and sales expertise to deliver world‑class sales and merchandising execution, meet customer needs, and support the personal and professional development of others while contributing to a high‑performance, people‑first culture. Key ResponsibilitiesWhat You’ll DoLead with purpose by modelling DSDE practices and Bimbo Canada values every day Set clear goals, inspire performance, and build a culture of continuous improvement Drive profitable growth by identifying new opportunities and executing strong sales plans Coach and develop Independent Operators through hands‑on leadership and feedback Ensure compliance with company policies while promoting a zero‑injury safety culture Lead consistent execution of world‑class DSD sales and merchandising practices Use sales data and digital tools to make smart, store‑level decisions Build trusted customer relationships that deliver results Partner with Marketing to support regional initiatives What Success Looks LikeSales and returns performance vs. plan Strong execution of sales and merchandising standards Growth in distribution, promotion, and in‑store execution Improved SOP compliance across the region What You BringProven sales leadership and business acumen A people‑first mindset with strong coaching skills Accountability, ownership, and the ability to influence and inspire Experience & EducationPreferred post‑secondary education and related experience 1‑3 years’ sales experience, preferably in a CPG and/or Direct Sales Delivery (DSD) environment Demonstrated people and business growth results Developed effective sales management accountability system Built commitment and teamwork while maintaining a creative and positive work environment Proficient Technology and Computer skills: proficient at Word, PowerPoint and Excel Requirements: Frequent Walking May require lifting up to 25 pounds Same day travel for rural sales calls Occasional overnight stays The annual salary range for applicants is: $67,700-$80,000, which does not include discretionary bonus compensation or our comprehensive benefits package. Actual compensation offered to the successful candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level, among other factors. Growth OpportunitiesBimbo Canada is committed to personal and professional growth. We offer training, development, and advancement opportunities both domestically and internationally. InnovationBe part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions. We thank all interested applicants, but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre‑hire background check (including but not limited to criminal history, reference, credit and/or physical demands checks) as appropriate for the role and as permitted by law. Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity, equity and belonging in the workplace, and encourages applications from qualified people of all genders, visible minorities, aboriginal peoples and persons with disabilities. We welcome applications from all interested individuals; however, only those candidates selected for an interview will be contacted. Job seekers with disabilities who require accommodation during the recruitment process, or would like more details about accessibility, should contact Bimbo Canada Accessibility at #J-18808-Ljbffr