What you’ll do:Own the growth number: CAC, pipeline contribution, self‑serve activation, and net revenue retention contribution from customer marketing. Set targets with the CMO, allocate budget across channels and team, and own the results.Lead and develop a team of 4‑5 growth marketers: hire, coach, and unblock. Set clear ownership across paid, web/CRO, lifecycle, customer marketing, and emerging channels. Run a planning cadence that ties weekly execution to quarterly targets without drowning the team in process.Set the acquisition strategy: decide where the next dollar goes across paid (Google, LinkedIn, Meta, programmatic), partnerships, events, webinars, direct mail, organic, and self‑serve funnel optimization. Build the test‑and‑scale framework that moves the team from a $0 channel test to a scaled program in a quarter.Drive ACV expansion through customer marketing: build the marketing motion that turns existing customers into multi‑product, multi‑location accounts. Partner with CS and Account Management on cross‑sell campaigns, in‑product nudges, and lifecycle programs that lift ARPL.Build the system, not just the campaigns: partner with GTM Engineering to ship automation that scales—real‑time spend reallocation, ICP‑aware campaign routing, signal‑driven personalization, automated reporting the team actually uses. Define what gets built, prioritize the roadmap, and keep the team operating on top of the system instead of around it.Run the AI playbook: set the standard for how the team uses LLMs, automation, and agents in daily work. Show them, ship workflows yourself, and hire people who already operate this way.Be the GTM partner the rest of the org needs: tight loop with Sales on lead quality, pipeline conversion, and feedback; tight loop with PMM on positioning, messaging, and segment strategy; tight loop with the GTM Data team on ICP scoring, intent signals, and attribution.Make the budget work harder every quarter: build reporting that shows where every dollar is going, what it’s returning, and what to kill. Pull the plug on what isn’t working without waiting for a planning cycle.What you bring:8+ years in growth, performance, or demand generation, with at least 3 years managing a team of marketers in a B2B SaaS environment.A track record of developing marketers, not just managing them—set clear expectations, run 1:1s, and peers can attest to growth.Direct experience running a meaningful annual budget ($2M+) across paid, lifecycle, web, and emerging channels, with a track record of hitting CAC and pipeline targets quarter over quarter.Experience operating across both ends of the SaaS spectrum: high‑velocity, low‑ACV motion and traditional MM SaaS motion; build playbooks for both and know when each applies.Hands‑on enough to still write a Google Ads QBR, debug a tracking break, or sketch a landing page before handing it off.Comfort writing code or building automations: Python, SQL, Zapier, LLM workflows, agent frameworks; shipped automations that ran in production and saved real time.Strong analytical instincts—fluent in dashboards, comfortable with marketing attribution debates, and can connect activity to revenue without hand‑waving.A point of view on positioning, segment priority, channel mix, and operating model; bring opinions, tell the truth fast, and back it with data.It’d be even cooler if you had:Restaurant, multi‑location SMB, or hospitality‑tech experience—especially companies that run both PLG and sales‑assisted motions in parallel.Compensation The base compensation range for this position isCAD $179,000–$219,000 . This range reflects the full growth path for the role—from building core skills to accomplished performance, through to role mastery. We typically target theaccomplishedlevel when hiring externally.Compensation at 7shifts is performance and growth‑driven. As you develop your skills and expand your impact over time, your compensation grows with you. Your placement within this range is based on your job‑related skills, knowledge, and experience, as well as our internal equity assessment.Our commitment to our Shifties:Opportunity:Our product is evolving in exciting ways, and we’re focused on delivering even more value to restaurants. This momentum creates real opportunities to learn and grow. Whether you’re honing your craft or exploring new paths, you’ll be supported and empowered to own your growth and impact on a product shaping the future of the restaurant industry.Challenge:We’re tackling real problems in a fast‑moving, complex industry. The work is scrappy and ambiguous, but meaningful. You’ll think critically, act with intention, and shape solutions that make a real difference for restaurant teams.Culture:We’re proud to be recognized among the best workplaces in North America. Guided by our mission and values, we move fast to solve meaningful problems and celebrate wins together. Whether through in‑office and remote events, team offsites, or everyday moments of connection, we create space for shared growth, collaboration, and fun.Equity:We’re a Series C, VC‑backed SaaS company, and we believe everyone should share in the success they help create. When we build together, we grow together.Health and Wellness:We support Shifties in and outside of work, knowing that what people need can change over time. From day one, you’ll have access to benefits like health and dental, lifestyle spending accounts, and a parental leave program built with flexibility in mind.Flexibility:Our team is intentional around how and where we work, whether remotely, in person, or a mix of both. We prioritize candidates who thrive in a hybrid environment with offices in Saskatoon and Toronto, ensuring in‑person collaboration and connection when possible. We also offer a flexible vacation policy to encourage recharging when needed. Our '90 Day Shift’ program lets Shift work from almost anywhere—who wouldn’t want to trade a desk for a beach view once in a while?Support:We set Shifties up for success with the tools they need, like the latest Apple tech, a home office setup, and 7shifts swag. Beyond day one, we’re serious about professional growth, offering coaching, feedback, development planning, and opportunities to grow from within.EEO Statement We know you might not check every box, and that’s okay. If you’re excited about this role, inspired to contribute to a meaningful product, and eager to share ideas that drive real change, we’d love to hear from you. We’re building an inclusive team that reflects the diverse industry we serve, and we welcome applicants from all backgrounds.#J-18808-Ljbffr