What is the opportunity? The Manager, Digital Acquisition Media is responsible for the setup and ongoing optimization of RBC’s acquisition media campaigns for RBC. They will accomplish this through day‑to‑day management of RBC’s various media management optimisation platforms including Google Marketing Platform, Google Tag Manager, Google Analytics 4, Google Ads, Bing Ads, Facebook, Tableau and others. The purpose of their work is to generate a cost‑effective return on RBC’s media investment. What will you do? Monitor campaign key performance indicators (return on advertising spend, conversion rate, conversion cost, cost per click/mile, keyword bids, quality score, click‑through rate) and improve performance through various techniques (bid strategies, performance planner, ad text and extensions, landing page optimisation, optimisation score). Identify areas where simplicity, efficiency and process improvements are needed in the day‑to‑day management of paid search, display and social campaigns. Ensure marketing managers, senior management, product contacts and vendors have the necessary updates and information to execute against campaign requirements. Utilise insight gleaned from campaign analytics, leading practices and innovations within the digital marketing space to proactively solve business partner challenges. Standardise the set‑up of campaigns within third‑party advertising tools for all of RBC’s social, search and display campaigns. Provide tactical direction to key business partners, sharing success models and identifying emerging best practices and technologies for inclusion in integrated search and display campaigns and RBC’s media optimisation platforms. Work with vendors to set up and report on overall search and display program successes. What do you need to succeed? Must have Post‑secondary degree or diploma Analytically minded with keen attention to detail Ability to prioritise when confronted with multiple deadlines Take responsibility and ownership for the quality of all deliverables 3+ years of online and Internet marketing experience Working knowledge of managing marketing campaigns Familiarity with Google, Meta and/or Bing/MSN interfaces for search and display campaign management Knowledge of Internet best practices including usability, accessibility, privacy and rich media Exceptionally organised self‑starter who can work independently, execute quickly and move to the next task Demonstrated knowledge of and strong interest in online marketing, search engine optimisation, paid search and display marketing Experience in online keyword research / SEM ad copy development Very proficient in using MS Office 2010 (Excel, PowerPoint and Word) Experience in working with Google Analytics Nice to have Enjoy research and setting up systems and processes Financial services industry experience Experience with/understanding of third‑party bid automation tools Experience with successfully managing SEM campaigns Comfortable modifying basic HTML (add, delete, format copy, table layouts) Budget tracking Experience with eCRM systems What’s in it for you? Ability to make a difference and lasting impact Work in a dynamic, collaborative, progressive and high‑performing team Opportunities to do challenging work Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: Application Deadline: #J-18808-Ljbffr