Specialist, Digital Experience & Communications Full Time – Langley Township, BC, CA Staff 4 days ago – Requisition ID: 1265 Salary: $43,400.00 Annually Position Purpose and Summary The Specialist, Digital Experience & Communications advances the mission and vision of Trinity Western University by supporting the execution of cohesive, user‑centred digital experiences across the University’s web and communications platforms. As a hands‑on digital specialist, this role is responsible for building, updating, and maintaining digital assets—including web pages, email communications, and campaign components—ensuring they are accurate, aligned with institutional standards, and effectively implemented. Key Areas of Responsibility Digital Content & Web Execution Build, design, deploy, and manage content and web assets across institutional platforms (e.g., Drupal, Unbounce, SharePoint), ensuring brand alignment, accuracy, and quality. Work with departments via the ticketing platform to maintain accurate, relevant website content and a high‑quality user experience across all TWU digital properties. Support the execution and ongoing refinement of key digital pathways (e.g., program pages, landing pages, inquiry flows), aligning user experience, messaging, and institutional priorities. Develop digital assets (e.g., landing pages, emails) that drive engagement and support stated goals. Apply UI and content management best practices to support clear, user‑friendly digital experiences. Proactively ensure accuracy and quality of published digital content across all managed platforms. Maintain familiarity with available digital assets within the DAM (MediaValet) to support efficient and consistent content creation. Support campus communications by creating digital signage and assets using Adobe design tools or Marq templates. Digital Communications & Journey Execution Develop and deploy one‑off email communications and journeys via various platforms. Build and deploy digital communication workflows that support enrollment, advancement, and institutional engagement goals. Coordinate content development, segmentation, scheduling, deployment, and reporting for communications and journeys within Marketing Cloud (Salesforce). Execute integrated campaigns with campaign leads, aligning messaging, timing, and user pathways across digital platforms and touchpoints. Conduct testing and optimization initiatives (e.g., A/B testing) on digital assets as directed to optimize campaign outcomes. Ensure all digital assets adhere to institutional brand, accessibility, and usability standards. Monitor and report scoring metrics to measure performance against goals and objectives, identifying trends and insights for managers. Project Execution & Cross‑Functional Support Coordinate assigned work within the ticketing platform (TeamDynamix), executing requests within established workflows to ensure quality, accuracy, and timely delivery. Support activation of digital marketing projects by collaborating with team members and contributing ideas to enable effective and engaging execution. Confirm requirements, manage timelines, and communicate clearly with stakeholders regarding project progress and outcomes. Maintain working knowledge of relevant institutional platforms (e.g., Drupal, MediaValet, Marketing Cloud/Salesforce) and provide basic guidance to internal users, including training and coaching as needed. The Person Skills Creative and strategic thinker with strong problem‑solving abilities. Critical thinker able to synthesize information quickly and develop effective solutions. Strong attention to detail with a commitment to accuracy and quality in all digital outputs. Ability to execute tasks within structured workflows while managing multiple requests and deadlines. Organized and dependable, with the ability to prioritize in a fast‑paced, ticket‑driven environment. Clear and professional communicator, able to clarify requirements and deliver outcomes. Proactive and solutions‑oriented, with a willingness to learn and improve through feedback. Able to follow established standards and processes while applying good judgment in execution. Abilities Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator) with a strong visual design sensibility that balances aesthetics, usability, and information flow. Working knowledge of website development within content management systems (e.g., Drupal, WordPress, Unbounce) with an emerging understanding of UX/UI principles. Experience with CRM/communication/automation platforms (e.g., Marketing Cloud, Mailchimp). Experience in copywriting and optimizing digital content, user funnels, and digital pathways. Basic understanding of digital content best practices, including UX/UI, accessibility, and SEO. Foundational knowledge of digital marketing tools and tactics, including on‑page SEO, content marketing, and basic proficiency in Google Analytics (GA4). Standards & Requirements Education : Bachelor’s degree, diploma, or equivalent experience in Business, Marketing, Communications, English or related field. Experience : 2–3 years of digital marketing or copywriting for digital platforms. Experience in web‑based digital development (graphic/web design) is an asset. Experience with Salesforce and relevant apps (e.g., Marketing Cloud, Enrollment Rx) is an asset. Experience in post‑secondary higher education is an asset. Benefits Of Working at TWU A comprehensive benefits package which includes extended health, dental, and insurance and an RRSP matching program. Annual statutory holidays (13) with generous vacation entitlement and accruement. Tuition benefit for TWU undergraduate and graduate level courses to enhance knowledge and professional competency. Torch tuition scholarship for dependents of eligible employees attending TWU. Free access to TWU’s fitness/gym facilities and the Norma Marion Alloway Library. Discounts and perks for the on‑site Trinity Western Outfitters bookstore, cafeterias, and shops and restaurants in Fort Langley. Wellness benefits (e.g., counselling, sick days, personal days, and reimbursement for annual wellness/recreation related purchases). Free recreational equipment rentals (e.g., paddle boards, snowshoes, kayaks, etc.). Free employee parking on campus. Special community events throughout the year. A positive Christian fellowship environment. Equal Opportunity Statement Trinity Western University encourages applications from all eligible candidates who are able to commit to the University’s mission, values, and Christian identity as articulated in its Statement of Faith and Community Covenant. We are committed to an ethic of inclusion and to the equal treatment of all persons without discrimination in accordance with human rights law. We particularly invite applications from indigenous people, women, persons with disabilities, and visible minorities. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Persons with disabilities who anticipate needing accommodations during the application process should contact Human Resources. Trinity Western University is located on the traditional ancestral territory of the Sto:lo people. #J-18808-Ljbffr