Senior Digital Product Manager, Digital Experience Purpose The Senior Digital Product Manager, Digital Experience reports to the Director, Digital Product Management. Our company is a leader in providing compelling and unique rail journeys, and we are looking to innovate within the rail tourism industry by delivering cutting‑edge solutions that transform the guest and partner experience. We are seeking a highly innovative and collaborative Senior IT Product Manager to join our team. The ideal candidate is passionate about solving meaningful customer problems and driving measurable business impact. The Senior IT Product Manager, Digital Experience owns the end‑to‑end digital experiences, translating customer needs and business goals through continuous customer discovery, experimentation, and data‑driven decision‑making, balancing user needs, technical foundations, and business outcomes. Key Areas of Accountability Strategic Leadership: Accountable for creating the product vision and strategy aligned with company goals and market opportunities. Collaborate with senior leaders to set quarterly objectives and problems to solve, guiding the product team to achieve them. Guest Focus: Engage regularly with guests, championing their voice and ensuring their needs and feedback are central to product development decisions. Digital Platform Performance: Accountable for conversion rate, AOV, and purchase completion. Cross‑Functional Collaboration: Collaborates cross‑functionally to translate business requirements into prioritized, value‑driven roadmap deliverables. Works with technical architect and engineering team to ensure technical feasibility and optimal solution design. Market & Data Analysis: Conduct thorough internal and external research to identify trends, opportunities, and threats, using data to inform and drive product strategy. Product Strategy: Define and own the multi-year strategy for digital platforms aligned to company growth goals. Lead the product lifecycle from ideation to value realization by ensuring the delivery of timely insights, prototypes, tests, and solutions. Risk and Compliance: Ensure products comply with relevant standards, security protocols, and regulatory requirements. Performance Metrics: Establish and monitor objectives and key results (OKRs) to measure product success and inform future strategies, consistently communicating results back to senior leaders and cross‑functional partners. Innovation: Drive a culture of innovation, encouraging creative solutions and continuous improvement across product teams. Qualifications Education Bachelor’s degree in Business, Engineering, or related field; advanced degree preferred. Experience 8 years in IT product management with significant ownership of ecommerce products (web, mobile, checkout, payments, merchandising, personalization, platforms); 3+ years delivering measurable commercial outcomes through CRO; 2+ years optimizing booking and checkout flows; experience in high‑stakes customer journeys where performance, reliability, and usability directly impact revenue; demonstrated success partnering closely with Engineering, UX, Marketing, and Analytics to deliver end‑to‑end commerce experiences; proficiency in agile methodologies and product development lifecycle; fluency in agile delivery tools (JIRA, Confluence) and technical product frameworks. Skills Strong analytical, strategic thinking, and problem‑solving skills; ability to clearly define problems, assumptions, and hypotheses, and validate solutions through experiments, A/B testing, and data analysis; experience translating business goals into outcome‑based roadmaps and prioritization frameworks; excellent communication and interpersonal abilities; proven ability to collaborate effectively across cross‑functional teams and drive results; capacity to derive insights from quantitative and qualitative analysis; comfort working in ambiguity and making informed trade‑offs; deep understanding of core ecommerce concepts—conversion funnels, checkout flows, payment methods, pricing, promotions, merchandising, inventory, CMS, PIM, OMS, and integrations; strong technical fluency with engineers on APIs, integrations, platform scalability, performance, reliability, and SEO fundamentals; experience with analytics and experimentation tools (GA, Adobe, Amplitude, Optimizely, SQL); ability to lead without authority and influence senior stakeholders through clear communication and data‑driven storytelling; strong facilitation skills; track record of mentoring junior IT product managers or raising product maturity within a team. Employer : Armstrong Collective Location : Vancouver, BC, Canada Type : Full‑Time #J-18808-Ljbffr