About Thumbtack Thumbtack helps millions of people confidently care for their homes. Thumbtack is the one app you need to take care of and improve your home—from personalized guidance to AI tools and a best‑in‑class hiring experience. Every day, in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know which projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. About The Data Science Team The Data Science team empowers Thumbtack to use data to guide business decisions. We collaborate with partners across the company to solve analytically challenging problems—everything from informing how we set prices across almost a thousand local services categories, to evaluating the impact of a new business model on company performance, to identifying early predictors of high‑quality customers. We are a tight‑knit, intellectually curious team committed to improving Thumbtack and improving each other. About The Role As a Senior Paid Marketing Data Scientist, you will set the bar for technical innovation and strategic impact. Your mission will be to advance our channel measurement capabilities and to design scalable methodologies, frameworks, and tools that empower the Marketing and Data Science teams to operate with speed, rigor, and confidence. What You’ll Do Lead the development and advancement of measurement methodologies that push the boundaries of what’s possible in evaluating marketing effectiveness. Explore innovative approaches grounded in data science and modern analytical methods. Drive the creation of frameworks, tools, and processes, and adoption of new methodologies that make measurement more systematic and scalable across a variety of channels. Strengthen and evolve modeling approaches to deliver insights that are both robust and actionable. Iterate on measurement approaches to marketing problems such as channel incrementality, bolstering a robust approach to maximizing return on ad spend. Collaborate with cross‑functional partners to connect measurement learnings with business strategy and growth. Serve as a technical leader—mentoring others, elevating analytical standards, and shaping the long‑term direction of measurement at Thumbtack. Identify and pursue new opportunities where advanced analytics or fresh methodologies can unlock impact. In Order to Be Successful, You Must Bring 4+ years of experience in data science, analytics, or economics. Bachelor’s, Master’s, or Doctoral degree in a technical area such as Statistics, Economics, Math, Computer Science, Engineering (advanced degree preferred). Proficiency in causal inference methods, and familiarity with statistical and machine learning concepts. Proficiency in Python and SQL. Fluency in marketing and marketing measurement; experience with media mixed modeling preferred. Quantitative and structured problem‑solving skills. Ability to work in a fast‑moving business environment. Strong communication skills and ability to build strong relationships cross‑functionally and with leadership and to get buy‑in on a data‑driven perspective. Expected Salary Ranges For candidates living in Ontario and British Columbia, the expected salary range is $168,300 – $217,800. Equal Employment Opportunity Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact #J-18808-Ljbffr