Employment Type: Permanent Full-TimeSalary Range: $113,000.00 To $135,000.00 AnnuallyReports To: Senior Director, Regional & Brand MarketingAbout 123Dentist At 123Dentist, we’re building one of Canada’s leading dental support organizations by bringing together a growing network of practices through innovation, operational excellence, and patient-first care. As we scale, marketing plays a critical role in shaping how we grow, how we show up, and how we connect with patients, partners, and teams across the country.About the Role We’re looking for a Senior Manager, Marketing Strategy & National Campaigns, to help shape and drive the strategic direction of marketing across the organization. This is a high-impact, highly visible role at the intersection of strategy, brand, and execution. You will partner closely with the Marketing Leadership Team and cross-functional stakeholders to translate business priorities into clear marketing strategies, integrated plans, and coordinated national campaigns.Beyond strategy development, you will also provide leadership across brand stewardship, campaign execution, and business intelligence frameworks, ensuring marketing efforts are aligned, insight-driven, and delivering measurable impact.What You’ll DoPartner with leadership to shape and drive enterprise marketing strategy aligned with growth prioritiesTranslate business objectives into clear initiatives, roadmaps, and measurable outcomesLead development and execution of national campaigns, ensuring alignment across regional, digital, and operational teamsProvide strategic oversight of brand architecture, creative direction, and brand consistency across all audiencesConduct market, competitive, and performance analysis to inform positioning and strategic decisionsBuild executive-ready presentations, business cases, and decision frameworksDesign and evolve marketing measurement frameworks, including KPIs, dashboards, and reporting cadencesTranslate insights into action by identifying performance trends, risks, and opportunitiesPartner cross-functionally (analytics, finance, operations, regional teams) to drive alignment and executionOversee agency and vendor relationships, ensuring high-quality delivery and performanceManage and optimize a $500K marketing budget, including forecasting, tracking, and ROI analysisWhat You Bring7+ years of experience in marketing strategy, brand, integrated marketing, or campaign leadershipA degree in Marketing, Communications, or a related field (Master’s preferred)Experience in multi-site, multi-brand, or complex organizationsFluency in English and French (written and verbal) is requiredProven ability to lead cross-functional initiatives and influence stakeholders without direct authorityStrong experience in campaign planning, creative direction, and managing agencies or design resourcesDemonstrated ability to build measurement frameworks, define KPIs, and use data to inform decisionsExperience preparing executive‑level presentations, business cases, and strategic recommendationsExperience managing budgets, forecasting, and ROI trackingYou think strategically while staying connected to execution and outcomesYou bring structure and clarity to complex, ambiguous problemsYou can translate insights into clear, compelling narratives for senior leadershipYou balance brand integrity with commercial performanceYou are highly collaborative, with strong communication and stakeholder management skillsYou have experience leading and developing team membersWhy Join 123Dentist?Play a key role in shaping enterprise-wide marketing strategyWork closely with senior leadership and cross-functional partnersLead impactful national campaigns and brand initiativesBe part of a growing, data‑driven organization in the healthcare spaceJoin a team that values curiosity, collaboration, and continuous improvement#J-18808-Ljbffr