Pay or shift range: $100,000 CAD to $120,000 CAD. The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.Description Employment Type : Full time, PermanentArts Umbrella is where young artists ages 2–22 cultivate their creativity in Art, Design, Dance, Theatre, Music, and Film. As a non-profit organization for arts education, we believe that art is powerful. Powerful enough to change a child’s life in incredible ways. When young people connect with the arts, they gain self-confidence, develop self-discipline, and discover creative expression—qualities they carry with them for life. Arts Umbrella has two locations in Vancouver and Surrey, as well as donor-funded programs at schools, community centres, neighbourhood houses, and healthcare facilities across Metro Vancouver. We serve nearly 20,000 young people every year, with 77% participating in donor-funded programs.In April 2021, Arts Umbrella moved into a new home on Granville Island. This transformational opportunity allows us to further our vision for a better world where all young lives are inspired to pursue a lifelong journey towards self-expression, compassion, and humanity. It is our mission to be a leader in arts education for young people; to build community and deliver profound life experiences through our commitment to innovation, excellence, and inclusivity. Arts Umbrella is an organization full of heart, where self-expression and creativity are valued and nurtured.Diversity & Inclusion Arts Umbrella is dedicated to promoting diversity and inclusion. Our commitment is reflected in our programming, the audience we engage with, the students we serve as well as the staff we employ. Diversity and inclusion in our organization means fostering a workplace in which individual differences are recognized, appreciated, and respected. We actively seek applications from Indigenous peoples, visible minorities, persons with disabilities, people of all sexual orientations and genders, and others with knowledge in diversity and inclusion to help us strengthen our commitment.The Opportunity Reporting to the Chief Executive Officer, the Director, Marketing and Communications leads Arts Umbrella’s marketing, communications, brand, digital presence, and audience engagement.This role plays a critical part in strengthening Arts Umbrella’s visibility, growing enrolment, expanding digital reach, and elevating the organization’s public profile. The Director will build and lead a modern, data-informed marketing function that supports programs, fundraising, and community impact.In this role you will Strategic marketing and leadershipDevelop and execute an integrated marketing and communications strategy aligned with organizational priorities, enrolment goals, and fundraising initiativesEstablish clear goals, key performance indicators, and reporting practicesUse data, audience insights, and campaign performance to guide decisions and improve outcomesAdvise senior leadership on brand positioning, audience growth, and communications strategyEnrolment marketing and audience growthSpearhead marketing strategies that support student recruitment, registration, retention, and program awarenessPartner with program teams to promote classes, camps, performances, and exhibitionsDevelop targeted campaigns for families, students, alumni, donors, and community audiencesTrack performance across the enrolment funnel, from awareness to conversionIdentify opportunities to improve the prospective student and family experienceDigital marketing and social mediaOversee digital marketing across website, email, social media, and paid campaignsGrow and engage Arts Umbrella’s social media presence through compelling, platform-specific contentMonitor performance metrics including engagement, traffic, conversion rates, and campaign returnContinuously test, refine, and improve digital campaigns using analyticsBrand, storytelling and contentProtect and evolve the Arts Umbrella brand across all communications channelsLead storytelling that highlights student achievement, alumni impact, and community valueOversee the creation of high‑quality written, visual, and video contentEnsure consistency in messaging, voice, and visual identityPrograms, events and fund developmentSupport marketing for programs, performances, exhibitions, events, and community initiativesPartner with Fund Development on donor communications, campaigns, and stewardship materialsSupport public affairs and government relations messagingEnsure campaigns and events are well‑coordinated, timely, and measurableMedia relations and public profileManage media relations, press materials, and external communicationsIdentify opportunities to increase visibility through media, partnerships, and storytellingSupport internal and external communications, including sensitive or high‑profile mattersTeam leadership, operations and reportingLead, coach, and develop the Marketing and Communications teamDevelop and manage the departmental budgetOversee external vendors and partners, including agencies and creative suppliersEstablish reporting on marketing performance and key metricsBuild systems and processes to support effective planning, execution, and accountabilityHere is what you bring7+ years of progressive experience in marketing, communications, or digital strategy3+ years of leadership experience managing a team or functionA degree in marketing, communications, or a related fieldExperience developing and executing integrated marketing and communications strategiesProven success growing social media presence and digital engagementStrong understanding of audience segmentation, campaign planning, and conversion trackingExperience using data and analytics to evaluate performance and improve resultsExcellent writing, storytelling, and communication skillsStrong project management and organizational skillsExperience managing budgets, vendors, and external partnersAbility to collaborate effectively with senior leaders and cross‑functional teamsNice to haveExperience in arts, culture, education, or non‑profit organizationsExperience supporting fundraising, events, or donor communicationsFamiliarity with CRM systems, marketing automation tools, and analytics platformsNote to Applicants We kindly ask that applicants do not call or visit our office in person to enquire about the status of their application. Due to the volume of applications, we receive, only shortlisted candidates will be contacted. Thank you for your understanding and cooperation.#J-18808-Ljbffr