OverviewAbout MapleFounded in 2015, Maple is a fast-growing health tech company with a vision to power the future of healthcare by building a connected and superior experience for patients, doctors, and other types of health providers. We offer virtual care services across multiple distribution channels, including Direct-to-Consumer ("B2C"), Employers and Private Insurers ("B2B") and Public Sector Institutions ("B2I"). With a growing network of 2,000+ healthcare providers and nearly 4 million Canadians with access to our services, Maple is one of Canada’s fastest-growing virtual care companies. We have established an entrepreneurial culture centered around our purpose to support people’s health and well-being and to strengthen the healthcare system. We attribute our success to our team, who has helped us achieve numerous awards including LinkedIn's Top 10 Startups, Deloitte Canada’s Technology Fast 50, Globe & Mail's Top Growing Companies in Canada, North America’s Inspiring Workplaces, and Glory Professional’s The Power 50: Canada’s Most Impactful Companies. PositionWe’re hiring a Senior Marketing Insights Manager to lead how we measure, understand, and improve marketing performance at Maple.Your ImpactDesign and own marketing measurement systems. Build scalable frameworks that measure full-funnel marketing performance in partnership with the Data and Analytics Team. Establish and evolve advanced media measurement (attribution, incrementality, MMM) to better understand channel contribution, optimize budget allocation, and inform long-term investment strategy. Develop and operationalize predictive models that enable personalized marketing at scale, improving conversion, retention, and lifetime value across channels. Oversee the development and maintenance of dashboards, KPIs, and channel infrastructure that guide decision-making across the organization. Champion a user-centric approach to insights, ensuring metrics reflect behaviour across the full customer journey in an accessible and flexible manner. Lead strategic insights initiatives. Support planning cycles with data-backed recommendations and scenario modelling, helping the marketing team estimate impact and make informed investment decisions. Serve as a key voice in shaping strategy through regular business reviews, marketing planning sessions, and campaign retrospectives. Translate technical findings into compelling, actionable narratives tailored for executive and cross-functional audiences. Scale tools and processes. Identify inefficiencies in current measurement and reporting processes; implement scalable systems to improve speed, accuracy, and accessibility. Oversee and optimize event tracking frameworks (e.g., Google Tag Manager, offline conversion APIs) to ensure accurate, scalable, and privacy-compliant data collection across all digital touchpoints. Design and oversee a structured experimentation roadmap, including A/B and multivariate testing frameworks, to validate hypotheses and drive incremental performance improvements. Drive the integration of AI and agentic workflows into marketing analytics, designing systems that automate insight generation, optimize decision-making, and scale personalization across the organization.What Success Looks LikeIn your first 90 days , you’ll build a strong understanding of Maple’s marketing channels, data infrastructure, and current measurement approach. You’ll establish relationships across Marketing and Data teams, take ownership of key reporting workflows, and identify opportunities to improve visibility, accuracy, and consistency in how performance is tracked and shared. Over the next 12 to 18 months , you’ll establish a scalable and reliable marketing measurement function. You’ll improve how we evaluate performance across channels, strengthen our experimentation capabilities, and enable more confident, data-driven decision-making across the organization. Your work will directly influence how marketing investments are made and how we drive growth.Candidate Profile7+ years of experience in marketing analytics, data science, or a related field, with a focus on marketing measurement and performance analysis Strong experience with attribution, incrementality testing, or marketing mix modelling (MMM) Proven ability to build and scale reporting frameworks, dashboards, and performance metrics Experience working with large datasets and translating data into actionable business insights Strong understanding of digital marketing channels and full-funnel performance measurement Experience designing and running experiments (A/B testing, multivariate testing) Proficiency with analytics and BI tools (e.g., Looker, SQL, Google Analytics, or similar) Strong communication skills, with the ability to clearly present insights to cross-functional and senior stakeholders Comfortable working in a fast-paced, high-growth environment with evolving prioritiesNice to haveExperience with predictive modelling or personalization frameworks Familiarity with tracking tools such as Google Tag Manager or conversion APIs Experience working in a B2C, SaaS, or healthcare environmentWorking at MapleWe want you to love working at Maple—feeling challenged, supported, and cared for. We care about your health and well-being. Here’s how we’ve got you covered: Competitive benefits package: Health, dental, counselling, and life insurance coverage to care for you and your loved ones Health spending account: Extra funds for wellness essentials like eyeglasses, therapy, and more Maple access: Virtual healthcare for you and your family, including general practitioners, pediatrics, and therapy consultations Flex Benefits Budget: An annual budget to support your growth and well-being, including learning and development through Branch Out Budget, wellness expenses, or a one-time GRSP contribution Paid health Days: 10 extra days for life events Destination5: Work internationally in eligible countries for up to 5 days per year Retirement savings plan: Group retirement savings planCompensationThe pay range for this role is $112,000 - $130,000. Offers vary by skills and experience. If you have questions about compensation, you’re welcome to ask during the interview process.OtherJob type: Existing vacancy, full-time Hiring manager: Senior Director, Performance and Digital Location: Hybrid, 225 Richmond Street West, Toronto, ON Start date: June 2026 Vacation: 4 weeks Note: Any offer of employment may be subject to verification of employment and education background checks, including a criminal record check.Use of Artificial IntelligenceAt Maple, we do not currently use Artificial Intelligence (AI) or automated tools to screen, assess, or select candidates. Every application is thoughtfully reviewed by our Talent Acquisition team or hiring managers.#J-18808-Ljbffr