Purpose Leads and oversees the development and execution of the Marketing Acquisition Strategy in Canada ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures. Responsibilities Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge. Accountable for planning, deploying and measuring marketing and communication strategies to achieve customer acquisition targets for Credit Cards and Unsecured Lending products. Leverages deep product expertise and results based marketing levers to achieve quarterly acquisition targets for priority business lines/partnerships. Develops and executes an integrated marketing plan and tactics to drive customer acquisition. Primary marketing areas of ownership include email marketing, targeted advertising, sales promotions, direct mail, and branch marketing. Unites all stakeholders around a unified visual brand and creative excellence, using results and marketing expertise to ensure our marketing consistently breaks through and drives results. Partners with Product Marketing and Engagement Marketing teams to deliver integrated end-to-end marketing programs, campaigns and experiences. Champions collaboration between key partners including Business Lines, Digital Marketing, Channels, Retail Customer Growth, Retail Customer Insights and Analytics, Customer Experience, Legal and Compliance teams. Understands how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions. Creates an environment in which his/her team pursues effective and efficient operations while ensuring compliance with operational risk, regulatory compliance risk, AML/ATF risk and conduct risk frameworks. Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment; communicating vision/values/business strategy and managing succession and development planning. Qualifications Bachelor’s Degree in Marketing, Communications, Public Relations or related field. Several years’ experience in marketing, CRM, loyalty marketing, and/or account management. Experience working in a matrix organization. Location Canada : Ontario : Toronto Equal Employment Opportunity Statement Scotiabank is a leading bank in the Americas. Guided by our purpose: "for every future," we value the unique skills and experiences each individual brings and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. #J-18808-Ljbffr