Hi, we are ecobee. Role Overview You’ll join ecobee’s Brand and Product Marketing team as a senior individual contributor with broad, cross‑functional impact. As a Lead Marketing Manager, you will be the strategic owner of go‑to‑market execution and growth initiatives for ecobee’s ecosystem solutions with a focus on ecobee’s security offering. This role does not have direct reports, but it carries executive‑level influence. Responsibilities Own end‑to‑end go‑to‑market execution, including launch readiness, GTM sign‑off, and market delivery across products and services. Translate product and portfolio positioning and storytelling into clear consumer messaging, and launch plans across all customer and sales channels. Serve as the single point of accountability for launch quality, timing, and consistency across marketing, sales, and customer touchpoints. Lead growth initiatives across acquisition, adoption, expansion, and retention to drive revenue, ARPU, and customer lifetime value. Partner with Product, Marketing and Sales to shape growth hypotheses, prioritize initiatives, and drive execution. Track, analyze, and communicate the impact of growth initiatives, surfacing insights and recommendations to senior leadership. Own marketing channel orchestration, ensuring aligned channel plans, compelling narratives, and sales readiness with sales teams. Operate as a senior cross‑functional leader without authority, driving alignment, clarity, and momentum across Product, Sales, and Marketing. Qualifications 8+ years in product marketing; ideally in a subscription‑based or connected hardware environment. Proven track record of crafting and executing go‑to‑market strategies that deliver measurable business results. Deep experience in developing customer‑facing positioning and messaging rooted in research and insight. Strong analytical and performance mindset, with the ability to measure impact and drive continuous improvement. Exceptionally strong ability to influence and collaborate across teams and at all levels of the organization. Clear communicator and persuasive storyteller who can rally teams around ideas and initiatives. Comfort operating in ambiguity and taking initiative to drive clarity and progress. Curious, forward‑thinking, and always looking for new ways to deliver value to customers and the business. Physical Demands (USA and Canada) While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25–50 pounds. Specific conditions of this job are typical of frequent and continuous computer‑based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel. Accessibility Statement (United Kingdom) The Company is committed to improving accessibility for employees and applicants with disabilities and to ensuring that they have the support and the tools they need to succeed. We have developed policies relating to human rights, accessibility, and accommodation, in line with the Equality Act 2010. If you feel you need consideration of ‘reasonable adjustments’ where possible relation to a disability in the application process or in the future, or have a question or concern about our policies, please reach out to Equal Opportunity Statement We are an equal‑opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law. #J-18808-Ljbffr