Direct message the job poster from hirequity Recruitment Agency Sales Talent Recruiter | Founder of hirequity Recruitment Agency| HR Consultant | 5X Sales Leader | Join the Academy???? Recruiter Tips… TITLE: GM / VP of E-Commerce LOCATION: Toronto, ON (On-Site) BASE SALARY: TBD- aligned with experience OTE: Performance-based bonus included OTHER: Full benefits, wellness perks, leadership opportunity to build something from the ground up Looking for a growth-minded e-commerce leader ready to build a business-within-a-business. This is not your average VP role — this is an opportunity to shape, scale, and lead a digital commerce division backed by 30+ years of industry credibility and national reach. You’ll get the infrastructure of a trusted brand with the autonomy of a startup. ABOUT THE OPPORTUNITY: You’ll be responsible for building the e-commerce business from the ground up. From setting the strategy to leading the execution — everything from pricing and product roadmap to digital marketing and tech stack is in your domain. You’ll own the P&L, develop high-performing teams, and collaborate across supply chain, marketing, and merchandising to deliver exceptional digital experiences. If you’ve led a DTC or omnichannel brand into profitable online growth — and you're looking for a blank canvas to do it again (with more support) — this is it. YOU'LL BE IN CHARGE OF: Developing and executing a go-to-market and long-term e-commerce strategy Owning and optimizing the P&L for digital channels Leading cross-functional teams (tech, ops, marketing, supply chain) toward ambitious growth targets Driving customer acquisition, retention, and loyalty with performance-based strategies Selecting, managing, and evolving the e-commerce tech stack and vendor relationships Overseeing regulatory compliance, privacy standards, and cybersecurity protocols Building strategic partnerships and third-party integrations that fuel scalable growth Driving analytics, A/B testing, and experimentation to boost conversion and customer lifetime value ABOUT YOU: 10+ years in e-commerce leadership with a track record of profitable scaling Experience in Apparel, Homegoods, Luxury Retail, or Omnichannel consumer brands Strong P&L management and comfort operating at both strategic and execution levels Data-driven decision-maker who understands UX, retention, and digital funnels Entrepreneurial, collaborative, and agile — thrives in fast-paced and evolving environments Bonus: Background in launching new market entries or DTC models YOUR STYLE: You're scrappy but strategic. Visionary but grounded in KPIs. You build high-performance cultures, ask the hard questions, and turn insights into action. WHY THIS ROLE? You'll be the architect of a brand-new business arm with the backing of a legacy leader in the design space. You’ll have the freedom to create — and the support to win. Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing Industries Retail and Manufacturing Referrals increase your chances of interviewing at hirequity Recruitment Agency by 2x Sign in to set job alerts for “General Manager” roles. General Manager - Expression of Interest Transport and Communications General Manager General Manager (Ontario Federation of School Athletic Associations) Senior Vice President, Growth & Development General Manager - Full Time (Scarborough) operations vice-president - goods production, utilities, transportation and construction general manager - goods production, utilities, transportation and construction Vice President, Pharmaceutical Sourcing and Commercial Partnerships Global Director for Building Service Line & Sustainability We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr