Senior Creative Analytics Lead Workplace Type: Hybrid (Vancouver, BC)Reporting to: Director, Franchise MarketingStudio / Department: The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, fan intelligence, and technology solutions.Impact: You will build and lead EA’s creative analytics capability, shaping how marketing content is measured and improved. Your work will guide decisions across campaigns, influence senior partners, and connect data to creative performance.ResponsibilitiesLead a new creative analytics function and define measurement frameworks for marketing contentDirect analysts and data scientists to deliver insights from creative and campaign dataIntegrate pre‑testing and research insights into marketing decision‑makingTranslate audience and content data into clear recommendations for partnersEmbed insights into campaign recaps, briefs, and marketing planningPartner across fan intelligence teams to align analytics with broader strategiesBuild scalable tools and processes to support ongoing learningRequired QualificationsBachelor’s degree in marketing, business, or related field6+ years in analytics, marketing science, or insights rolesExperience leading analytical projects and translating data into recommendationsKnowledge of statistics, experimentation, and hypothesis testingExperience managing teams with SQL, R, or Python expertiseExperience applying methods such as segmentation or predictive modelingCore Skills And ExperienceAnalyze large datasets to identify patterns in content performanceApply creative testing methods and brand measurement approachesBuild data visualizations to communicate findingsStructure ambiguous problems into measurable analysesCommunicate insights clearly to cross‑functional teamsPay Transparency - North America Compensation And BenefitsBritish Columbia (depending on location e.g. Vancouver vs. Victoria) $133,500 - $186,400 CADPay is just one part of the overall compensation at EA. For Canada, we offer a package that includes vacation (3 weeks per year to start), paid sick time, paid top‑up to EI/QPIP benefits, extended health/dental/vision coverage, life insurance, disability insurance, retirement plan, and potential bonus and equity for eligible roles.Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.#J-18808-Ljbffr