Responsibilities Update social media sites, Google Ad‑Words, and other online ads. Work with UI/UX team to develop screens and collateral. Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing. Review and analyze website analytics including number of hits, length of stay, and overall effectiveness; advise on improvement opportunities. Coordinate product, event, or content email marketing campaigns including copy, scheduling, testing, and database management. Create, proofread, and edit copy for various marketing channels, ensuring a consistent voice. Assist with developing and managing content and social media marketing programs, including blogs and public relations efforts. Evaluate and monitor campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports. Manage relationships with external vendors to ensure high‑quality and timely execution of marketing programs, and maintain competitiveness. Conduct market research and identify trends. Requirements 2+ years of experience in digital marketing. Skills in Adobe Creative Suite, Canva, Figma, and other tools are preferred. Experience with Google Ad‑Words, MailChimp, and Facebook/Instagram Advertisers. Strong organizational and project management skills with keen attention to detail. Excellent written and verbal communication skills, including outstanding copywriting and proofreading capabilities. Firm grasp of various marketing platforms, channels, and best practices, including social, digital, and email marketing. Self‑starter able to independently move projects forward, prioritize tasks, and meet deadlines. Strong analytical skills to analyze metrics and create reports. High level of creativity. Occasional travel may be required. Salary will be offered on a candidate‑by‑candidate basis. This position is requesting to be funded by the Government of Canada under the Innovation, Science, and Economic Development of Canada, Digital Skills for Youth program. Bonus points if you have an automotive background. #J-18808-Ljbffr
Digital Marketing Specialist
VIVID THEORY
calgary, calgary
Published 17 days ago
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