Amazon's Prime Video is a premium on-demand video entertainment service available in more than 240 countries and territories worldwide. The Prime Video International (PVI) Marketing Team drives customer growth and engagement through Owned & Operated (O&O) marketing channels including Prime Video Storefront, Email, Amazon retail, and more, supporting markets across Europe, Latin America, Canada, and beyond. We are seeking a results-oriented Sr. Lifecycle Marketing Manager to drive the Traffic and Lifecycle strategy for Prime Video International through centralized roadmap management and cross-regional coordination. Key Responsibilities Centralize outputs from regional Traffic & Lifecycle owners and manage the experiment roadmap including ad-hoc and new intake requests from regional leads Own the overall Traffic and Lifecycle roadmap and provide leadership updates on progress and learnings Define the measurement framework for lifecycle and own reporting inputs in regular business reviews, coordinating with other teams as applicable Own the relationship with regional Growth & Engagement managers, ensuring local teams have one key stakeholder to work with when unlocking new marketing initiatives Hold a high bar for strategic alignment by defining success metrics, measurement methods, and reporting processes for cross-regional initiatives Learn from and share best practices across Prime Video teams Basic Qualifications 6+ years of professional non-internship marketing experience 6+ years of developing and managing acquisition marketing or channel programs experience Experience using data and metrics to drive improvements Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience building, executing and scaling cross-functional marketing programs Experience developing and executing campaigns across a multitude of timezones and languages Preferred Qualifications Experience driving direction and alignment with large cross-functional teams and agency partners Experience designing and executing joint marketing plans with strategic alliance partners with global footprint Benefits Amazon offers a base salary range of $91,600 to $153,000 CAD annually for this position in Toronto. Total compensation may also include sign-on payments and Restricted Stock Units (RSUs). Benefits include health insurance (medical, dental, vision, prescription, basic life & AD&D), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well-being. 6+ years of professional marketing experience; 6+ years managing acquisition marketing or channel programs; experience with data and metrics, Excel or Tableau, cross-functional marketing programs, and campaigns across multiple timezones and languages #J-18808-Ljbffr