Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in more than 40 countries, delivering tailored solutions that resonate deeply with audiences. Location: Toronto, Ontario Role: GenAI Creative Optimization/Performance Analyst About the role: As the only company to exclusively design, build and run in‑house marketing agencies, OLIVER (part of the Inside Ideas Group) holds a unique position in the market. Be part of an exciting initiative where we’re pioneering the future of generative AI with our brand‑new global AI studio function. As a Content Optimisation Analyst, you’ll be at the forefront of this innovation, uncovering insights to drive peak performance of our content. Join our dynamic team and help shape the next generation of AI‑powered marketing for one of the world’s most renowned FMCG brands. What you will be doing: Set, track, and evaluate KPIs/effectiveness of cross‑channel GenAI content (pilots, campaigns, and overall programmes of work). Craft test‑learn‑optimise plans to drive continuous content improvements at every turn and provide robust learning outcomes. Combine diverse data sources (including generation of meta data) to paint an insightful, actionable picture of content performance, empowering data‑driven decision‑making. Utilise various measurement techniques to evaluate effectiveness, including last‑click attribution, brand lift studies and MMM. Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content. Maximise in‑platform audience insights (prompt recommendations) and integrate external sources (e.g., social listening, search, panel data) for improved audience understanding and creative outputs. Design and maintain dashboards for real‑time performance tracking, ensuring we’re always ahead of the curve. Craft analytics solutions to unlock better creative outputs – including 'out of the box' pre‑trained predictive models through to building of bespoke models with data science colleagues as required. Explore and assess emerging data analytics capabilities of GenAI platforms, leading innovation in content analytics/optimisation. Stay at the forefront of AI and data analytics advancements, fueling our pursuit of excellence and identifying novel approaches to enhance analytics/creative outputs. What you need to be great in this role: Hands‑on experience with major LLMs and other providers for analytics, data, and insight work. Strong analytics and data‑driven experience, driving insights that push boundaries. Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta data. Embrace an innovative approach to data and consumer insights, pioneering new paths to success. Interest in applying data to understand audience behaviour. Deep understanding of ad account set‑ups, metrics, evaluation and how this drives results. Comfortable aggregating multiple data sources to evaluate effectiveness. Proficiency with tools such as Brandwatch, Global Web Index, Audiense. Excel in data storytelling for non‑technical audiences, ensuring insights resonate. Possess a keen eye for detail and critical thinking, driving impactful decision‑making. Comfortable thriving in a fast‑paced, changing environment. Have a thirst for continual learning and pushing boundaries, driving innovation at every turn. Collaborative, open‑minded approach, fostering a culture of teamwork and excellence. Salary range: $76,500.00 – $85,500.00 CAD (individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience and qualifications; the range listed is just one component of OLIVER’s total compensation package). OLIVER has set ambitious environmental goals around sustainability, with science‑based emissions reduction targets. We embed sustainability into every department and every stage of the project lifecycle. OLIVER, a part of the Brandtech Group, is an equal‑opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other characteristic protected by local laws. #J-18808-Ljbffr