Select how often (in days) to receive an alert: It’s more than just a career; it’s a passion. While we love our vehicles, we recognize that it’s the people behind them who truly make them exceptional. We cherish our open and speak‑up culture, embrace our commitment to social responsibility, celebrate diversity, innovate boldly, take pride in what we do, and thrive together as a team. At Volkswagen Group Canada, Inc. we value initiative, creativity, teamwork, and high performance within a dynamic and engaging environment. Our shared goal across all departments and brands is to uphold superior standards and provide a consistent, outstanding brand experience. Why Join Us? Competitive compensation and comprehensive benefits Opportunities for growth and development A flexible, collaborative work culture The chance to work with innovative Volkswagen and Audi vehicles Bring your passion and ideas to a team that’s shaping the future of mobility. Apply today and drive your career forward with Volkswagen Group Canada, Inc. Position Overview The Area Sales Manager role is the primary contact for Dealer principals and key dealership managers to lead and manage change within the dealership toward the fulfillment of the Volkswagen critical targets. Under the direction of the National Manager, Sales, the Area Sales Manager is responsible for providing virtual support to all aspects in the development, and monitoring of the Area's new and used vehicle sales programs, and vehicle forecasting and allocations consistent with the achievement of our critical targets. The successful candidate will be responsible for identifying customer needs, presenting suitable solutions, and driving sales to achieve targets. You'll guide customers through the buying process - personally, by phone, or digitally. The role covers the entire sales cycle from lead generation to closing. You work closely with other departments to ensure that sales strategies align with company objectives. Base Compensation : Salary range is dependent on factors such as industry-based experience, skills, training, credentials, and other qualifications. The salary range for this role is $105,000.00 to 123,000.00 per year. Actual pay may vary based on experience, education, and internal compensation practices. Possible Tasks within this Role Develop, implement and adjust (as required) Area and Dealer Business plans to achieve critical targets, aggressively capitalizing on growth opportunities Direct all aspects of the Dealer’s new and used vehicle operations to deliver upon the corporate objectives. Establish strategy and initiate tactics with Dealer management on inventory and sales analysis to predict dealerships short‑term and long‑term needs. Responsible for effective pipeline inventory management including monthly production allocation coverage Manage and direct administration tasks, as related to new and used vehicle sales, through Ajax support staff Responsible for accurate sales forecasting and timely market intelligence Development and implementation of effective tactical support programs/contests to achieve desired sales objectives Direct and lead all process improvements to deliver a high degree of customer satisfaction and loyalty Establish and implement action plans to achieve desired objectives Assist Dealer’s with personnel planning for their new and used sales departments Responsible and accountable for implementation of business plans to include both short and long term strategy to address any dealership operation shortcoming Initiate appropriate analysis to determine individual Dealer sales performance in respective primary area of influence and is also responsible and accountable for addressing any shortcomings by implementing dealer development initiatives Ensure Area Dealers meet all training and certification requirements Qualification requirements Education Required: Bachelor’s Degree – Commerce or Business preferred Years of Relevant Experience Required: 3-5 years of Sales Experience (Retail or Wholesale) Years of Supervisory Experience Required: 3-5 years preferred Skills and Qualifications: Positive, winning attitude and proven ability to be an effective business partner, team player, and consultant 3+ years’ automotive industry sales experience Strong market knowledge, strategic orientation, and change leadership skills Proven success in partnering at all levels of the organization, with ability to negotiate and influence to achieve results Excellent communication and presentation skills Strong time management and computer skills Flexibility for regular travel throughout assigned region (approximately 25-40% overnight); bi‑monthly trips to Corporate Office in Ajax; Must be fluent in both French and English Why You’ll Love Working Here Full‑time employees of Volkswagen Group Canada, Inc. enjoy these benefits: Health Insurance Coverage: We offer comprehensive health, dental, and vision insurance, including a flexible plan to ensure employees and their families have access to quality healthcare tailored to their needs. Health Spending Account: Extra support for your wellness needs. Retirement Plans & Savings: We offer a competitive defined contribution retirement plan and a generous savings match to help employees prepare for their future. Compensation: We recognize individual contributions and share company success through our Bonus & Merit Program, fostering a pay‑for‑performance culture. Vehicle Leasing and Purchase Programs: Employees and eligible family members can lease up to four vehicles annually at discounted rates, providing convenience and cost savings. Work Environment: Our facility inspires creativity and productivity, fostering an empowering hybrid work environment (where applicable) allowing employees can perform at their best. Personal Days: We value work‑life balance and offer personal days for your discretion, whether for personal reasons, recharging, or celebrating important holidays or events. Volunteer Days: These days allow employees to support meaningful charities aligned with our values and social responsibility. Company Designated Holidays: We recognize the importance of celebrating the holiday season with our team. Therefore, we reserve specific company holidays in December to ensure employees can enjoy the festivities. Wellness Programs: We prioritize our employees’ holistic well‑being through initiatives such as discounted gym memberships and mental health resources to support physical, mental, and emotional health. Tuition Reimbursement: Part of our commitment to employee growth, this benefit covers approved course expenses to support ongoing education and long‑term career development. Please note that we appreciate the interest of all candidates, however only those under consideration will be contacted. Volkswagen Group Canada uses AI tools integrated with our applicant tracking system to screen applications for validity and completeness. Volkswagen Group Canada Inc. is committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, family status, gender identity, gender expression, national origin, age, disability or any other characteristic protected by federal, provincial, or local laws. Volkswagen Group Canada Inc. is committed to accessibility and inclusive hiring under. We welcome and support applicants with disabilities through every stage of the recruitment process. If you require an accommodation at any point—such as for an interview, assessment, or application—please notify your recruiter or email us in advance at We’ll work with you to arrange reasonable accommodation to meet your needs. Job ID: 22800 Location: CA St‑Laurent, Quebec, CA, H4R 3B2 Working Model: Full‑time Contract Type: Unlimited Remote Working: Up to 60% Posting Date: Mar 20, 2026 By clicking “Apply now” I consent to share my name and email with VWAG entities around the world You consent to share your personal information for the following purposes: Applying for jobs, whether in Canada or internationally; Determining your eligibility for employment with (VWFS and VGCA); Providing you with information about training, learning, or other development and employment opportunities. __ Your information may be transferred within Canada, including outside of Quebec, and/or outside of Canada. You have the right to access your personal information and to request correction or deletion of your personal information, and data portability as per applicable Canadian laws. 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Volkswagen Group Canada is a subsidiary of Volkswagen AG headquartered in Wolfsburg, Germany – Europe’s largest automaker and one of the world’s leading manufacturers of automobiles and commercial vehicles. Notice | This job portal is provided and operated centrally by Volkswagen AG. The job vacancies shown in the job portal, as well as further information, are defined and managed by the respective Group companies and only provided centrally on a systemic basis by Volkswagen AG in its role as provider of the job portal. #J-18808-Ljbffr