About FelixFounded in 2019, Felix is a digital healthcare company that puts the patient in control of their own health and wellbeing. We’re passionate about building technology and beautiful customer experiences to make healthcare more accessible (and more enjoyable) for all Canadians. Felix is Canada's first end-to-end healthcare experience, providing online treatment, prescription delivery and ongoing care. We deliver care across a growing range of daily health categories such as weight loss, birth control, menopause, erectile dysfunction, acne and more. About The RoleAs a Senior Data Analyst, you will be a key analytical leader responsible for shaping how the company measures performance, interprets growth levers, and drives strategic decision-making with actionable insights. You will design robust analytical frameworks, develop and maintain scalable data models, and support product and business priorities with a focus on acquisition and customer lifecycle analysis. Your work will directly support growth marketing efforts to improve and optimize campaign performance, drive conversion through A/B testing, and advance customer segmentation through attribution and mixed media modelling. You WillServe as a technical expert and end-to-end owner on marketing data sources, analytics infrastructure, data models, and analysis and measurement methodologies. Build, maintain, and interpret acquisition measurement frameworks, including multi-touch attribution, Markov Chain / advanced attribution models, and other channel performance metrics. Design, implement, and analyze A/B tests and incrementality experiments for product features, marketing campaigns, and UX optimizations. Evaluate ROI across paid and organic acquisition channels and refine performance metrics over time. Develop, maintain, and scale in-house multi-touch attribution (MTA) models and media mix models (MMM) Identify key audience segments within our customer base and across our verticals of care using metrics such as LTV, cross sell %, etc. Lead the development and maintenance of DBT data models and orchestrations, ensuring accuracy, modularity, and performance optimization. Create automated, self-serve dashboards and reporting solutions that empower stakeholders to explore key metrics. Collaborate with Product, Marketing, Finance, and Engineering to translate business questions into analytical tasks, interpreting results for both technical and non-technical audiences. You Have5+ years of experience in data roles Strong SQL skills; must be able to write, review, and enhance SQL queries with a focus on code performance. Advanced expertise in DBT for data modeling and orchestration. Strong version control skills with Git. An understanding of the marketing business domain, particularly applications such as multi-touch attribution (MTA) and media mix models (MMM). Extensive knowledge of marketing metrics, platforms, and APIs (e.g. Google Analytics, Meta Ads, Google Ads, etc.). Familiarity with statistical experimentation and A/B testing principles. Strong project management and communications skills, with a results-oriented mindset. BenefitsFull medical, dental and vision benefits Maternity/paternity policy 4 weeks vacation (3 weeks anytime + 1 week during the holidays) Competitive compensation Stock option grant Remote first, work from anywhere in Canada Professional development opportunities, working closely with founders and the senior leadership team Open vacancyThis posting is for an existing vacancy at the company. Our commitment to an inclusive team culture means embracing diversity and offering equitable access to opportunities and resources for people who might otherwise be excluded. During our recruitment process, we provide accommodations at any stage. Candidates can communicate their accommodation needs to the hiring manager directly or by emailing #J-18808-Ljbffr