Position: Senior Salesforce Technical Architect (Marketing Cloud) Location : Toronto,ON Mode of Work : Hybrid (3 days a week) This job posting is for an existing, active vacancy and we are looking to hire a Senior Salesforce Technical Architect with strong expertise in Salesforce Marketing Cloud. Summary: We are looking for a seasoned Salesforce Marketing Cloud Architect with deep hands-on expertise in designing, implementing, and optimizing enterprise-grade marketing technology solutions. The role requires strong experience across Marketing Cloud architecture, personalization, integrations, and compliance, while collaborating with cross-functional teams to deliver scalable and personalized customer engagement solutions. Roles & Responsibilities: Lead end-to-end architecture and design for Salesforce Marketing Cloud implementations in enterprise environments Design scalable data models using Contact Builder, Data Extensions, and multi-BU configurations Develop complex AMPscript and SSJS for personalization, transactional messaging, and dynamic content Build and manage Cloud Pages, preference centers, and subscription management solutions Architect and manage Journey Builder workflows and Automation Studio processes Implement integrations with Salesforce CRM, data platforms, and external systems via APIs and SFTP Ensure governance, compliance, and security standards (GDPR, CAN-SPAM, etc.) Optimize email deliverability, sender authentication, and campaign performance Mentor team members and drive architectural best practices and standards Qualifications & Skills : 10+ years of experience in Salesforce Marketing Cloud (ExactTarget) Strong expertise in AMPscript, SSJS, HTML, CSS, JavaScript, and SQL Hands-on experience with Journey Builder, Email Studio, Automation Studio, and Contact Builder Proven experience with Salesforce CRM integrations and external system connectivity Strong understanding of data privacy regulations and compliance frameworks Experience working in financial services or regulated industries Salesforce certifications (Marketing Cloud Consultant/Developer, CTA, or Architect) preferred Familiarity with tools like Data Cloud, MuleSoft, Datorama, or Einstein AI is a plus