Company Background Carlsberg Canada Inc. (CCI) is the Canadian division of Carlsberg Breweries, the world’s third-largest brewer. With about 300 employees at our Oakville head office, Waterloo brewery and across Canada, we proudly brew, distribute, and commercialize Carlsberg products nationwide including Carlsberg, 1664, Landshark, Waterloo Brewing, Somersby, Laker, Garage and Seagram RTDs. Our brewery also proudly works with a variety of co-manufacturing partnerships thanks to our amazing quality standards and operational excellence. At Carlsberg, no matter your role or function, we are driven not only by what we deliver but also by how we work together—this is our Growth Culture. Built on five core principles, our Growth Culture guides the way we work, innovate, and lead, ensuring we continue Brewing for a Better Today and Tomorrow. Would you like to join an international team with high ambitions in a fast-paced environment that values having fun while creating value? If so, we have a challenging role focused on transforming how we do business across Canada, working as a Category & Insights Manager on the Business & Commercial Development team. Role Overview Our Commercial & Business Development team is a function that aims to strengthen the organization and ensure profitable growth while building commercial capabilities & processes across the following 4 areas: Sales Development, Revenue Management, Business Development and Category Management & Insights. As a result, you will gain great level of exposure to different functions and stakeholders as well as opportunity to impact and drive change. Situated in our Commercial office in Oakville, the role reports to the Commercial & Business Development Director. What you’ll be doing Purpose of the role is to establish and drive Category Growth Framework by combining deep shopper understanding, market analytics, and strategic collaboration with the Commercial team and Carlsberg Canada customers and partners. This role translates data into actionable strategies and actions optimizing assortment, pricing, promotions, and in-store execution across key customers. It sits at the intersection of sales, marketing, and analytics—shaping how consumers shop and how retailers win in highly competitive Beer and RTD categories. As part of your responsibilities, you will: Champion a shopper-first mindset across the organization and establish Category Management culture in Carlsberg Canada Build and execute Category Growth strategies (Beer, Ready-To-Drink and Cider) grounded in shopper behaviour, market trends, and competitive dynamics, working closely with Senior Management. Support Customer Join Business Planning with fact‑based recommendations. Act as the category advisor to key retail partners, building compelling, insight‑led selling stories that position the company as a trusted partner. Collaborate with Sales, Marketing, Finance and Supply Chain to ensure category thinking and insights shape business decisions. Support innovation launches with category rationale, sizing, and go to market recommendations. Translate complex data (internal, external and syndicated) into clear narratives and recommendations for internal stakeholders and retail partners. What we’re looking for 5+ years of experience in relevant FMCG/ CPG roles: Category Management, Category Insights and/or Consumer Insights. Consumer Intelligence Company (e.g. NielsenIQ) and Retail experience will be considered as a strong advantage. Proven track record in developing, establishing and leading Category Management practices. Strong analytical skills for identifying business opportunities and supporting decision‑making with proven track record. Ability to transform complex data into actionable insights. Excellent communication and presentation skills to convey insights and recommendations effectively, collaborating with various stakeholders. Strong problem‑solving skills and a high degree of initiative. Self and result driven, highly organized, detail‑oriented and must have aptitude for solving. Experience in change management will be considered as an advantage. Team player who can work in a dynamic environment with tight timelines and deliver under pressure. Excellent level of business acumen and P&L understanding. Advanced English level both written and spoken. What you can expect Continuous learning: Support from mentors and formal training programs. The potential to develop your career, also internationally. A truly purpose‑driven company with an ambitious strategy. An informal and social work culture with passionate colleagues. Benefits Hybrid Work Model Annual Bonus Employer Paid Benefits Matching RRSP Program Beer Benefit Discounted Company Merchandise Discounted Gym & Insurance Rates Regular Company Gatherings Carlsberg Canada: Brewing for a better today and tomorrow For us success has always been in the diverse mix of our people, our beers and our brands. At Carlsberg, we want to recruit and develop people with a global mindset, cultural understanding, and international experience to ensure that our organization stays agile, inclusive and prepared for future growth. Only by acknowledging and harvesting from different perspectives and experiences, will we gain competitive advantage and leverage the effect of diversity for business growth. Carlsberg aims to create equal access to opportunity regardless of social identity, and we encourage everyone to apply regardless of gender, nationality, race, religion or any other characteristics protected by law. #J-18808-Ljbffr