Assistant Marketing Communications Manager (Capri by Fraser China Square) Frasers Property Limited (\"Frasers Property\" and together with its subsidiaries, the \"Frasers Property Group\" or the \"Group\"), is a multinational investor‑developer‑manager of real‑estate products and services. The Group is listed on the Main Board of the Singapore Exchange Securities Trading Limited (\"SGX-ST\") and headquartered in Singapore. Frasers Property's multinational businesses operate across five asset classes, including commercial & business parks, hospitality, industrial & logistics, residential and retail, and have businesses in Southeast Asia, Australia, the EU, the UK and China. The Group is committed to sustainable practices and promoting a progressive, collaborative and respectful culture.Job Summary From conception to completion, you will be assisting in the marketing and communication strategies for brands on both online and offline platforms for the hotel properties; with the objective to position the brand to drive awareness and conversion to achieve goals and increase market share/revenue. The ideal candidate is also expected to coordinate the various Marketing Communications activities undertaken by the department, to build and maintain good media relations and to ensure the upkeep of the Hotel’s image.Job ResponsibilitiesInitiate all year‑round planning that leads to execution of MarCom activities and work in collaboration with various stakeholders to achieve goals. This includes managing external agency partners and vendors, KOLs, Influencers and driving development of marketing initiatives on web banners, print ads, landing pages, email content, marketing collateral, sales tools and maintaining and updating property info and image across all channels.Strategise and implement brand, public relations and marketing campaigns in accordance with organisational branding and overall business objectives.Support relevant departments in marketing work including sales and operations.Drive ranking in different platforms such as TripAdvisor, OTAs, B2B platforms, etc.Work with Revenue team and corporate office team in planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising and maintain social media presence across all channels.Plan and implement direct marketing approaches including targeting, personalisation of messages and measurability, data analysis, customer profiling and segmentation and support in driving sales and revenue by implementing EDM, tactical promo to drive direct sales.Manage and lead the digital marketing strategy and execution across marketing channels (Social, Web, Content, Email, Display, Search) as well as across ad platforms.Conduct assessment and reporting on the performance of all digital marketing campaigns.Perform related ad‑hoc duties as assigned.Key QualificationsDiploma in Mass Comm/Marketing & above or relevant professional qualifications.3–4 years of relevant work experience, preferably in CRM Marketing campaigns and Digital Marketing, with a focus on strategy development and execution.Data‑driven with strong analytical skills and business acumen.Ability to work independently and as part of a team.Ability to think strategically and solve problems.Proficiency in Microsoft Office Suite and other marketing software, preferably Adobe Photoshop/InDesign/Illustrator/Acrobat.Excellent communication and good multi‑relationship building skills.Strong technical skills in digital marketing (SEO, SEM, social, etc).Experience running successful marketing campaigns.Solid knowledge of web analytics and Google Ads.Diversity brings us closer to the communities we serve. Guided by our Purpose, we are creating, inspiring, and nurturing an inclusive culture that unlocks the power of diverse teams to drive Frasers Property forward. Our values drive everything we do, which are core to creating safe places where everyone belongs, is mutually respected and feels empowered to be authentic at work. Working collaboratively makes us progressively stronger and better as an organisation, which helps our people to thrive each day.#J-18808-Ljbffr