Shape marketing initiatives as a detail-oriented Senior Marketing Analyst. Manage cross-functional projects, optimize campaign performance, and leverage automation and AI technologies to boost efficiency.In this influential role, you will oversee promotional experiences, managing everything from strategy development to execution and reporting. Your expertise will drive process optimizations, creating documentation and training materials to foster team collaboration. You’ll engage in comprehensive analytics, translating data insights into recommendations that refine campaign strategies while monitoring AI-driven automation outcomes for continuous improvement.Key Responsibilities:• Manage promotional project executions and deliverables• Lead initiatives in process optimization and documentation• Support content updates and manage email deployments• Conduct detailed analysis of campaign performance metrics• Identify and implement AI-based automation strategiesRequirements:• 3–5 years of relevant marketing experience• Proficiency in Salesforce, AEM, and Adobe Analytics• Strong data visualization and storytelling capabilities• Interest in applying AI technologies for marketing• Excellent organizational and presentation skillsDrive impactful innovation in marketing, enhancing audience engagement and business success with data-driven insights.#J-18808-Ljbffr
Marketing Analytics Manager With Ai Focus
NRG ENERGY
calgary, calgary
Published 22 days ago
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