Digital Marketing Account Manager , you are the strategic architect and primary advocate for our clients' digital growth. You lead a specialized team of experts in SEO, Google Ads, Meta Ads, and Web Development to deliver integrated, high‑performance campaigns. You translate business ROI to clients and technical specs to developers. Strategic Client Leadership Trusted Advisor: Act as the main point of contact for a portfolio of clients, moving beyond task‑taking to provide proactive business consulting. Omnichannel Strategy: Design cohesive marketing funnels where Meta Ads drive awareness, Google Ads capture intent, SEO builds long‑term authority, and the website converts traffic. Expectation Management: Navigate the delicate balance between aggressive growth targets and realistic technical timelines. Specialist Team Orchestration Briefing & Direction: Translate client visions into high‑quality briefs for SEO specialists, media buyers, and web developers. Quality Control: Review ad copy, keyword strategies, and website wireframes to ensure alignment with the client’s brand voice and conversion goals before they go live. Web Dev Liaison: Oversee website design and development projects, ensuring new builds are optimized for both user experience and search engine performance from day one. Performance Storytelling & Data Analysis The "Why" Behind the Numbers: Use GA4, Looker Studio, and CRM data to explain why conversion rates drop and propose data‑backed pivot strategies. Budget Stewardship: Manage and optimize significant monthly ad spend across Google and Meta, ensuring maximum ROAS. Essential Skills for the Modern Agency Lead Technical "Bilingualism": Understand how a web design choice affects SEO and how landing‑page load speed impacts Google Ads Quality Score. Advanced Data Literacy & Attribution: Comprehend attribution modeling to defend the value of awareness campaigns even when the final click comes from branded search. Consultative Upselling: Spot gaps, such as a high‑traffic blog lacking marketing automation, and pitch solutions effectively. Alignment with Marketing & Web Studies Integrated Marketing (IMC) : Conductor – ensures the brand doesn’t feel fragmented across platforms. UX & Web Design Theory : Strategist – ensures the website is a salesperson, not just a digital brochure. Search Theory (SEO/SEM) : Architect – balances immediate paid wins with sustainable organic growth. Perks Full-time, salaried position Indoor walk to the Subway (above Sheppard Yonge Station) In‑office snacks and beverages Close walk to amenities: Whole Foods, Starbucks, Tim Hortons, The Sheppard Centre, LA Fitness, etc. Newly renovated office space Assess your fit: deepeq.org #J-18808-Ljbffr