About Us At CAA Club Group, we are passionate about keeping our Members safe—whether they are on the road, at home, or travelling abroad. As a trusted, member‑based organization, we provide products and services that are essential to Member safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such as road safety and infrastructure, the environment, seniors’ mobility, and consumer protection. CAA Club Group is a member of the CAA Club Group of Companies and is an equal‑opportunity employer that offers a professional environment that champions collaboration, trust, and growth. Who We Are Are you ready to join an award‑winning, purpose‑driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion! At CCG, we are committed to delivering an exceptional Associate experience. We offer: Work‑life harmony with access to an award‑winning holistic wellness program Continuous learning through our robust corporate curriculum and education reimbursement program Incredible rewards, travel incentives, and product and service discounts Pay‑for‑performance and best‑in‑class recognition programs Competitive benefits that include a defined contribution plan, personal spending account, and so much more Join our growing team where everyone belongs! Position Details What You Will Do Participate actively in content planning meetings with lines of business, Digital Marketing and Creative Services Own the social content strategy across social priority platforms such as Instagram, Facebook, and YouTube Shorts Build and manage a channel‑specific content calendar with planned series, tentpole moments, reactive windows, and campaign integration Create social briefs and creative direction by defining the key message, angle, format, call to action, platform specs and audience targeting Plan how to repurpose long‑form blog and magazine content into short‑form formats such as reels, carousels, stories, and threads Manage end‑to‑end publishing workflows from brief to draft, review, approval, production, and publication Lead social content for live events, including scripting and real‑time adjustments Manage publishing workflows in scheduling tools and maintain organized asset libraries and version control Produce fast‑turn, reactive content when appropriate while balancing timeliness with brand safety and content strategy Optimize content for each social platform with a focus on angles, pacing, aspect ratios, hashtags or keywords, calls to action and thumbnail choices Support the community engagement strategy with prompts, guidance for replies and content that encourages participation Ensure content aligns with brand voice, campaign messaging, and current platform best practices Other duties as required Salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate’s skills, experience, and working location, as well as the specific position’s business line, scope and level. Candidates with salary expectations outside of the range are encouraged to apply. Who You Are Bachelor’s degree in Communications, Media Studies, Marketing, Journalism or a related field. Equivalent experience is also accepted Certificate or specialized training in content marketing, media studies or journalism Minimum 4‑6 years of relevant marketing or content experience, creating and managing social content for a brand, publisher, or agency Hands‑on experience planning a channel‑specific calendar and producing platform‑native assets Experience writing short‑form video scripts, captions and creative briefs, social publishing tools and analytics, including reporting and testing Experience partnering with creative teams, community management and legal or compliance partners Experience repurposing long‑form content into short‑form social formats Internal applicants are asked to formally express their interest by applying online no later than 10 business days of the position being posted. We may use AI tools to help us through the recruitment process. Our Commitment We are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs. #J-18808-Ljbffr
Content Strategist (Social)
CAA CLUB GROUP
vaughan, vaughan
Published 21 days ago
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