What is the opportunity? Avion Rewards sits at the core of RBC's client strategy, recognized by over two-thirds of Canadians as a leading loyalty brand. We're building one of the largest loyalty ecosystems in the country—and we're seeking a skilled Marketing Manager to join our Avion Rewards Marketing team. What will you do? Help shape how decisions are made – You’ll assist in the development of the marketing plans and execution to support our customer engagement goals. Launch Test & Learn – You’ll design, manage and bring to life marketing offer tests that drive customer engagement. You’ll review data, set up hypotheses, launch impactful marketing campaigns, measure what matters and translate results into clear recommendations that improve future campaigns. Bring new ideas to life – You’ll partner with product, business and internal and external teams to launch new features through marketing campaigns that are clear, compelling and built around what the customers actually need. Shape a win-back strategy – You'll help shape our win-back approach from the ground up—identifying lapsed customers, understanding what it takes to bring them back, and crafting targeted communications and offers that rebuild their connection with Avion Rewards. Grow ShopPlus reach and relevance – You'll develop and execute marketing programs for the Avion Rewards ShopPlus proprietary browser extension. You’ll drive awareness, adoption, and ongoing engagement of ShopPlus through compelling content and targeted offers. Partner with Everyday Rewards Team – You'll support the expansion and optimization of our Everyday Rewards portfolio, developing strategies that deepen everyday engagement and reward customers for the moments and behaviours that matter most to them. What do you need to succeed? Must-Have University Degree in Marketing or Communications. 5+ years of marketing experience. Strong project and time management skills with the ability to prioritize multiple projects in a fast‑paced, deadline‑driven environment. Experience developing creative briefs and managing creative process and timelines. Experience building and launching marketing initiatives across email, digital, social and content marketing strategies, evergreen campaigns and more. Metrics‑driven and results‑tracking mindset while executing across digital channels. Nice to Have Previous marketing experience in the credit card and/or loyalty space. Self‑starter who proactively brings ideas and optimization recommendations to the team. What’s in it for you A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable. Leaders who support your development through coaching and managing opportunities. Ability to make a difference and lasting impact. Work in a dynamic, collaborative, progressive, and high‑performing team. Flexible work/life balance with a hybrid model (4 days in office at 88 Queens Quay, Toronto). Job Skills Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services. #J-18808-Ljbffr