Job Description The North America Issuing Value Added Services (VAS) Sales team is responsible for driving growth by selling a portfolio of value-added solutions that deepen client partnerships, solve issuer challenges, and expand Visa revenue. The Senior Director, VAS Issuing Solutions Sales Canada will lead the Canada VAS selling motion end to end from strategy and pipeline build through negotiation, close, and activation across priority solution areas including but not limited to risk solutions, digital enablement, loyalty and offers, network products and post purchase disputes. Essential Functions Own VAS sales opportunities for Canada – drive new bookings and expansion across the Issuing VAS portfolio by identifying client needs, mapping solutions to buying centers, and managing opportunities from discovery through close. Lead with a consultative solutions‑oriented approach – position Visa’s value‑added capabilities to address issuer priorities such as risk disputes, digital enablement, loyalty engagement, network products and deliver measurable business outcomes. Build and execute account territory plans for Canada – develop and deliver a disciplined pipeline strategy, including outbound prospecting, opportunity qualification and deal progression aligned to sales stages and commercial rigor. Partner tightly with Generalist Account Executives (AEs) – align on client strategy and relationship plans, incorporate VAS targets into account plans, coordinate executive engagement and sponsor alignment as needed. Orchestrate cross‑functional deal teams – engage sales engineering for technical alignment and validation, client success for deployment optimization, and internal partners (product, pricing, finance, legal) to structure and close deals. Drive commercialization and readiness in market – provide market feedback and field insight to product and GTM teams to improve training, packaging, pricing competitiveness and sales enablement for Canada. Own executive‑level client engagement – present to senior issuer stakeholders, develop business‑value hypotheses and executive financial summaries, lead negotiations and contracting to achieve mutually beneficial outcomes. Ensure strong opportunity hygiene and forecasting – maintain accurate CRM updates, pipeline governance and forecast cadence, communicate risks, dependencies and close plans with clarity and accountability. This role will focus on Canada, owning sales opportunities across the Issuing VAS portfolio and partnering closely with account teams and cross‑functional stakeholders to deliver client outcomes. Our mission is to power our clients’ businesses by selling value‑added services to deepen and broaden relationships and drive Visa revenue. This is a hybrid position. The expectation of days in office will be confirmed by your hiring manager. Qualifications Basic Qualifications 12 or more years of work experience with a Bachelor’s Degree, or at least 10 years of work experience with an Advanced degree (e.g., Masters/MBA/JD/MD), or a minimum of 5 years of work experience with a PhD. Preferred Qualifications 15 or more years of experience with a Bachelor’s Degree, or 12 years of experience with an Advanced Degree (e.g., Masters, MBA, JD or MD), PhD with 9+ years of experience. Prior experience in sales within payments, financial services or technology. Proven senior‑level sales leadership experience within payments, financial services, fintech or technology, with direct accountability for revenue growth. Demonstrated ability to lead complex, multi‑solution sales motions and engage confidently with C‑suite and executive‑level issuer stakeholders. Strong working knowledge of Value‑Added Services, including issuing, fraud and risk, and digital enablement solutions. Experience owning opportunity financials, including revenue modeling and business case development. Ability to operate effectively in a matrixed, cross‑functional environment, influencing without direct authority. Canada‑based, with ability to support frequent in‑person client and internal engagements (Toronto preferred). Existing relationships with large Canadian issuers and strong understanding of the Canadian payments landscape. Prior experience representing a global platform or network in senior client‑facing roles. Track record of restoring role clarity and improving execution within complex market or coverage models. Visa is an EEO Employer Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law. Visa welcomes and encourages applications from persons with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. #J-18808-Ljbffr