Own and deliver a seamless omni-channel guest journey by leading merchandising strategy, POP execution, and go-to-market delivery across KFC Canada’s marketing calendar. This role drives cross-functional alignment, leverages insights and testing to optimize performance, and ensures consistent, high-impact execution across all channels and restaurants. Responsibilities Own the design and delivery of a modern, end-to-end guest journey leading an omni-channel merchandising strategy aligned to annual marketing priorities and brand calendars. Lead planning and execution of all point-of-purchase (POP) programs across KFC restaurants, partnering with internal teams and external vendors to ensure flawless in-market execution while driving cost efficiencies through a national POP audit framework. Serve as the go-to-market owner for calendar execution, leading Brand Builder forums and managing window deliverables such as PAF, POS and related executional requirements are completed on time. Drive cross-functional collaboration with Finance, Training, Operations, and Supply Chain to deliver robust post-promotion analysis (PPA) identifying insights to optimize future launches. Support concept testing and market research recommendations to inform core marketing initiatives and innovation launches ensuring learnings are actioned into execution. Brief, manage, and partner with agency teams to develop, validate, and deliver consumer-led insights, product research, and creative that show up powerfully and consistently in-market. Qualifications Education/Certifications: You will be required to attend the KFC Canada office in Vaughan, ON - Tuesdays & Thursdays in-office + one Wednesday per month for collab week. University degree in Marketing or Business and a minimum of three years’ experience in Marketing and/or advertising with a leading retailer, QSR or packaged goods organization/agency in the restaurant industry. Experience: This role must have: Proficient in MS Office (Word/ Excel/ Powerpoint) Excellent organizational skills, ability to multi-task with several priorities and thrive on a fast-paced team Strong analytical skills and an ability to turn insights into action driven results Strong verbal and written communication and presentation skills We’d prefer this role to have: A collaborative mindset with the ability to lead a divergent group of operators, franchisees and senior management through influence and persuasion Ambitious, self-starter attitude, with a hunger to learn, grow and challenge the status quo Bilingual (French, written and verbal) would be considered an asset Working Conditions: General work conditions: Full-time hours Standard office environment (clean, well-lit, temperature-controlled) Work typically performed at a desk/computer workstation Access to necessary technology and equipment (laptop, software, etc.) Safe working conditions, including policies for harassment and violence prevention Access to workplace accommodations under the Human Rights Code Meal and rest breaks in accordance with ESA Requires extended periods of sitting and computer use Occasional lifting of office materials (e.g., files or supplies) or other job-related materials up to 25 pounds / 11 kilograms Regular communication (in-person, virtual meetings, phone, email) Travel: This role requires domestic and/or international travel 10% of the time. Salary Range: $74,000 to $102,000 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors. #J-18808-Ljbffr