Craving a challenging and rewarding career in a place you actually love? Perfect. Demetres was founded in 1989, and we’re the premier destination for desserts in Toronto. With our 12 restaurant locations, 5 ice cream boutiques, a growing retail CPG presence, we are innovators in our field. For decades we have set the very definition of dessert experience. Our greatest years are yet to come, and we're looking for the best people to take us there.About the Role: AsMarketing Manager,you will own the marketing function for Demetres, Scooped by Demetres, and our growing CPG retail line. You'll report directly to leadership and work hand‑in‑hand with a growing team and any external creative partners to plan, execute, and measure everything from seasonal campaigns, to limited time offerings to influencer activations and SEO.This is a high‑ownership role. You'll set the content calendar, manage the brand voice across platforms, and serve as the in‑house authority on what resonates with our guests in‑restaurant, online, and on‑shelf.Key Responsibilities: Brand Strategy & Campaign LeadershipDevelop and own the annual marketing strategy across all three lines of businesses: Demetres restaurants, Scooped by Demetres, and CPG grocery ice creamLead seasonal and campaign‑level creative briefs, from concept through execution, with a sharp eye for on‑brand storytellingMaintain and evolve distinct brand identities for Demetres and ScoopedIdentify and execute earned media opportunities including press pitches, partnership activations and collaborationsSocial Media & ContentOversee the content calendar across Instagram, TikTok, and emerging platforms for both brandsDirect and collaborate with internal and external marketing resources on photo, video, and copy productionBuild and manage an influencer and UGC program by identifying the right partners, briefing visits, and leveraging content across channelsDigital Marketing & SEOOwn local SEO strategy across Google Business Profiles for all Demetres and Scooped locationsDrive website content strategy including landing pages, FAQs, and seasonal campaign pagesOversee digital ad campaigns (Meta, TikTok, Google) and paid influencer placements, setting KPIs, managing budgets, and reporting on performanceIdentify SEO and AEO whitespace opportunities and develop content to capture high‑intent local search trafficStakeholder ManagementCollaborate cross‑functionally with operations and R&D to keep marketing aligned with business prioritiesWork with our in‑store management team to drive local store marketingManage external vendors including photographers, designers, and agenciesReport on marketing performance to leadership with clear metrics and strategic recommendationsRequired Skills and Qualifications4–7 years of marketing experience, with at least 2 years in a leadership or strategy roleStrong creative instincts balanced with an analytical approach to campaign performanceExperience with graphic design, an eye for visual identityExperience with social media strategy and content production for Instagram and TikTokFamiliarity with local SEO, Google Business Profile management, and digital advertising platforms (Meta Ads, Google Ads)Experience managing or mentoring junior team membersAccess to reliable transportation to visit our restaurant locations and attend off‑site eventsFlexibility to occasionally work weekends and evenings depending on natural business needsHere’s what you get from us:Competitive salary and benefitsWorking in a collaborative, creative environmentWorking for a brand that delivers happiness (people gushwhen you tell them where you work)A healthy and flexible work life balance, with a supportive management teamA growing, exciting, ever‑changing companyDid we mention the unlimited ice cream?This is in our state of the art Vaughan office, R&D, and production facility located on Strada Drive near Highway 7 & Pine Valley (close to Hwy 400 & Hwy 407).To Apply: Please submit your resume, a cover letter telling us what you'd bring to the role and the brands, and any portfolio samples or campaign work you're proud of. Fit is everything to us as we know the right person will make a world of difference.Thank you! Please note, while we appreciate all candidates, only those chosen for an interview will be contacted.#J-18808-Ljbffr