Job Description Purpose of the Position Under the supervision of the Social Media Manager, the person in this role plays a key part in the development and evolution of influencer marketing at La Vie en Rose. They are responsible for designing, coordinating, and optimizing high-performing influencer strategies aimed at increasing brand awareness, strengthening brand positioning, and generating a measurable impact on sales. As a true expert in digital trends and creator relationships, the incumbent acts as a strategic partner to internal teams and external collaborators to ensure excellence and consistency in influencer initiatives across various social platforms. Job Description Actively participate in the development and evolution of influencer marketing strategies based on business objectives, social platforms, and audience behaviors; Plan, coordinate, and oversee end-to-end execution of influencer campaigns while respecting timelines, budgets, and brand standards; Identify, develop, and maintain long-term relationships with content creators aligned with La Vie en Rose’s image and values; Develop talent scouting and partnership growth strategies to ensure continuous expansion of the influencer network; Negotiate partnerships, draft contractual agreements, and ensure agreed deliverables are met; Write clear and inspiring strategic briefs for collaborations and campaigns; Manage all operations related to collaborations, including product requests, shipment management, logistical follow-ups, and activation coordination; Ensure rigorous budget management for campaigns and maximize return on investment for influencer initiatives; Analyze and interpret campaign performance using key metrics, then provide strategic recommendations based on results; Collaborate closely with internal teams (marketing, public relations, e-commerce, creative, stores, etc.) to ensure integrated and consistent execution; Develop and maintain effective collaborative relationships with internal teams, external partners, and vendors; Participate in the planning and execution of events, activations, and special projects combining influencer marketing, social media, and public relations; Provide support, when needed, for social media projects and initiatives for La Vie en Rose and Bikini Village; Continuously monitor industry trends, social platforms, consumer behavior, and competitive best practices. Your Profile Collaboration and interpersonal skills: You easily build trusting relationships with internal teams, partners, and suppliers, and contribute positively to teamwork; Negotiation and partnership management skills: You are comfortable interacting with partners and establishing collaborations aligned with brand objectives; Priority management and ability to work under pressure: You can manage multiple projects simultaneously in a fast-paced, constantly evolving environment while meeting tight deadlines; Organization and autonomy: Structured and proactive, you efficiently move projects forward and manage priorities with minimal supervision; Attention to detail and rigor: You place great importance on quality of work, consistency of initiatives, and excellence in execution; Agility and adaptability: You thrive in a dynamic environment and adapt quickly to changes and new priorities. Requirements Bachelor’s degree in marketing, communications, media, or a related field; Minimum of 5 years of experience in influencer marketing, social media, or digital marketing; Experience in retail or fashion (an asset); Experience with the Sprout Social platform (an asset); Excellent knowledge of influencer marketing and social media best practices and trends; Strong proficiency in Google Analytics and other performance analysis tools; Knowledge of Canva and content creation tools (an asset); Excellent understanding of social platforms, their content formats, and performance metrics; Proficiency in the Microsoft Office suite (Word, Excel, and PowerPoint); Bilingualism required, both spoken and written (French and English); as you will be speaking with people outside of Quebec. Occasional evening and weekend availability to participate in events and brand activations. #J-18808-Ljbffr