Empower marketing strategies as a Senior Analyst utilizing data analytics for optimization. Drive client success by transforming complex data into clear narratives that enhance campaign performance across diverse channels.In this dynamic role, you’ll implement measurement tools and collaborate with teams to evaluate marketing effectiveness. Understanding user journeys and crafting compelling stories from data will be your forte. Your analytical acumen will help in making informed decisions for future strategies.Key Responsibilities:• Assess and analyze campaign performance data from various channels• Develop clear reporting dashboards using Google Looker• Implement necessary analytics tags in partnership with technical teams• Guide optimization of digital marketing tactics based on insights• Translate user behavior findings into compelling stories for stakeholdersRequirements:• 5–7 years in analytics or client service positions• Mandatory experience with Google Tag Manager and Google Analytics• Proficient in creating dashboards with Google Looker• Familiarity with Adobe Analytics or Power BI is beneficial• Strong communication and detail-oriented skillsHarness your analytical expertise to craft impactful insights that optimize marketing strategies and campaign successes.#J-18808-Ljbffr
Senior Analyst Leading Performance Optimization Through Data Analytics
MCCANN CANADA
calgary, calgary
Published 27 days ago
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