Company Overview: Imagine working at the forefront of innovation in fluid‑flow technology, with over 1200 colleagues across the globe, and contributing to a legacy of excellence that spans eight manufacturing facilities on four continents. Armstrong Fluid Technology is more than just a leader in our industry; we are a community of the brightest and most creative minds, driven by a shared mission to engineer the future and safeguard our planet. As a member of our team, you’ll dive into an environment that encourages learning and boundary‑pushing every day. You’ll be part of an agile and dynamic workplace where today’s solutions are built for tomorrow’s challenges. Position Summary The Global Program Manager – Strategic Marketing is a foundational role within Armstrong. You will play a key part in building Corporate Strategic Marketing as a function to sharpen our strategic decision‑making, commercial execution, and long‑term growth. Your immediate focus will be on setting up a global Market, Customer, and Competitive Insights program, developing deep Vertical Segment strategies, and driving top‑of‑the‑funnel Voice of Customer programs with our Global Offering Management teams. As we scale rapidly across geographies and product categories, our ability to understand and anticipate market forces, customer needs, and competitive moves will define our success. Key Responsibilities Build the foundational frameworks, data sources, and processes to drive scalable, repeat‑able, actionable market insights. Define and continuously refine how we track TAM/TRM, market growth, trends, adjacencies, and emerging opportunities. Stand up our market monitoring capabilities, including secondary research, trend analysis, and data partnerships. Ensure that all data utilized in the organization is high fidelity and aligned bottom‑up/top‑down, with the correct level of granularity to drive business processes. Inform regional market entry and expansion strategies with hard data and localized insight. Partner with Product, Marketing, and Strategy teams to guide resource allocation, product portfolio priorities, and commercialization pathways. Generate “insight packs” that help leadership and sales teams understand market dynamics at global, regional, and vertical levels. Act as the voice of the market within the business—connecting market signals to internal decisions. Enable and influence senior stakeholders through compelling data‑backed storytelling. Drive changes in internal planning processes to be rooted in a data‑driven approach. Qualifications Higher education in Engineering, Marketing, Business Management, or a related field. MBA is a plus. 5–10 years experience in Market Intelligence, Strategy, Product Marketing, or an Insights role, ideally in industrial tech, HVAC, construction, or other B2B companies. Strong foundation in secondary research, market sizing, segmentation, and strategic analysis. Comfortable building from scratch: setting up tools, dashboards, research methods, and cross‑functional processes. Ability to navigate ambiguity and cut through noise with clarity and structure. Excellent communicator with strong visual and written storytelling skills. Bonus: experience working in high‑uncertainty environments (startups/scaleups, consulting). Strategic Thinking: ability to synthesize a wide set of data into cohesive narratives and simplify complex topics. Market Intelligence Expertise: comfortable with market sizing and forecasting; knowledge of primary and secondary research methods; knowledge of industry databases and connections with research organizations. Indirect Leadership: ability to inspire and lead all levels of the organization toward achieving strategic goals. Communication: excellent verbal and written communication skills, with the ability to influence and engage stakeholders. Problem Solving: strong analytical skills and ability to identify and resolve project‑related issues. Adaptability and Collaboration: flexibility to adapt to changing priorities and ability to build relationships with diverse teams. Nice to have: Customer and Competitive Insights Expertise – understanding of competitive benchmarking methods, customer value chain analyses, persona development. #J-18808-Ljbffr