Customer Journey Manager The Role Reporting to the Director of Marketing, the Manager, Customer Journeys drives the development and execution of our national CRM strategy, including email, SMS, newsletter, and the Circle K App. The role shapes how we communicate with customers online and leads the growth of the Circle K App, working closely with cross‑functional teams to set strategy and bring initiatives to life. What You’ll Do Customer Journeys Define the national CRM strategy across email, SMS, newsletter, and the Circle K App, including messaging frameworks, audience segmentation, cadence, and channel priorities. Map and design end‑to‑end customer journeys that guide customers through the right experience at the right time. Brief the CRM Activation team with clear campaign requirements, audience briefs, and journey logic. Consolidate business unit content into a unified national communications calendar. Oversee campaign performance in partnership with Activation and drive optimizations based on defined KPIs. Champion the evolution of CRM capabilities, including journey automation. Circle K App Growth Lead the growth of the Circle K App, identifying and developing opportunities to expand the program over time. Manage in‑app content across offers, promotions, and vendor integrations in collaboration with regional leads. Advise on vendor opportunities and ensure in‑app promotion aligns with the broader strategy. Contribute to building the systems foundation of the ecosystem in support of future growth. Cross‑Functional Collaboration Coordinate inputs and approvals across business units, Merchandising, Legal, and Technology teams. Collaborate with the Quebec lead on the Couche‑Tard App to ensure alignment across regional efforts. Maintain communication with key partners, including app developers and vendors, acting as the Customer Journeys representative in all relevant discussions. Privacy & Compliance Own privacy compliance across all loyalty CRM channels, including opt‑in flows, consent management, and policy updates. Ensure all activities meet Canadian regulatory requirements. What You’ll Need Education Bachelor’s degree in marketing, Business Administration, Communications, or a related discipline. Experience Minimum 4‑6 years of experience in CRM or lifecycle marketing; experience in a retail or CPG environment is an asset. Proven experience building and managing customer journeys across email, SMS, and newsletter channels. Demonstrated ability to manage external vendors and align multiple internal stakeholders. Experience with a loyalty program is an asset. Knowledge and Skills Solid understanding of CRM platforms such as Infobip and Adobe Campaign. Working knowledge of Canadian privacy legislation, including CASL and PIPEDA. Ability to brief cross‑functional teams with clarity and purpose. Comfortable operating at both a strategic and executional level depending on the mandate. Benefits Package Group Insurance Program – flexible coverage options for health, dental, long‑term disability, life insurance, and health spending account. Pension Plan – a retirement savings plan to help secure your future. Share Purchase Plan – an employee stock purchase plan to share in our success. Paid Time Off – vacation, sick, and personal days to support work‑life balance. Additional Perks Training and Development – workshops, seminars, and online courses to advance your skills. Recognition and Rewards – programs to celebrate team achievements and milestones. Mentorship Program – guidance from seasoned professionals to help you reach your full potential. Scholarship Program – education support for employees and their children. At Couche‑Tard/Circle K, we are committed to fostering an inclusive and diverse workplace where everyone is treated with respect and dignity. We welcome individuals from all backgrounds and walk of life to join our team and contribute their unique perspectives and talents. We encourage a wide variety of applications to ensure a diverse workforce that represents the customers and communities we serve. Accommodations are available upon request for applicants who participate in all aspects of the selection process. #J-18808-Ljbffr