We’re partnering with a fast-growing D2C startup in Calgary that’s building a high-performance, video-first content engine and we’re looking for a highly creative, performance-minded Content Creator to help lead that evolution. This is not a traditional social media role. We’re looking for someone who understands how content drives growth: someone who knows how to create short-form videos that hook attention instantly, feel native to TikTok and Reels, and ultimately drive engagement, clicks, and conversion. You’ll play a key role in helping the brand evolve from primarily static paid ads into a scalable, high-volume content machine as the company expands into new markets across North America. What You’ll Be Doing Create high-volume short-form video content for TikTok, Instagram and Meta reels, YouTube Shorts Develop paid social creative designed to drive performance and conversion Generate hooks, concepts, scripts, and creative variations at scale Create content that feels organic, platform-native, and trend-aware Collaborate closely with growth and marketing teams to test and optimize creative performance Help build scalable content production systems and workflows Coordinate creators, talent, or contributors for content shoots when needed Experiment with AI-assisted creative tools and emerging content formats Stay on top of trends, platform shifts, and winning ad creative styles What We’re Looking For 3–5 years of experience creating high-performing short-form content Deep understanding of TikTok, Reels, and platform-native storytelling Strong instincts for hooks, pacing, storytelling, and conversion-focused creative Ability to move quickly and produce content at scale Strong understanding of what makes content convert — not just look polished Comfortable both creating content yourself and collaborating with creators or contributors Self-starter mentality with strong ownership and initiative Nice-to-Have Experience UGC creator management CapCut, Final Cut, Premiere Pro, or similar editing tools On-camera comfort or willingness to occasionally appear in content Experience building or scaling content systems/processes #J-18808-Ljbffr