Chez Bloom, nous offrons Avantages Life at Bloom Joining Bloom means becoming part of a team of 75+ passionate experts who have been redefining 360° marketing for 19 years. Here, we don’t just manage campaigns; we build an environment where flexibility, well-being, and balance are the standard, not the exception. We offer a workspace designed for you to thrive. This starts with a 4.5-day work week and a highly flexible hybrid model, including the opportunity to work from anywhere in the world for a set period. While our interviews are conducted via video conference, some roles may occasionally require in-person meetings. Our Ideal Candidate You are a self-motivated, curious, and organized expert who takes full ownership of the accounts you manage, acting as a true business partner to our clients. With a minimum of 3 years of agency experience, you have a proven track record of managing significant budgets across Google and Meta with a relentless focus on ROI. You don't just "set and forget" campaigns; you are proactive in your accounts weekly—identifying performance dips before the client does, troubleshooting complex tracking or catalog issues, and ensuring every decision is backed by GA4 data. You are a confident communicator who can explain the "why" behind the numbers, stay ahead of platform betas, and serve as a technical reference for the team to ensure we are always delivering an exceptional client experience. Role Overview As a Paid Media Specialist, you are the hands-on engine behind our clients' growth. You don't just "monitor" accounts; you take full ownership of the campaign lifecycle—from planning, technical architecture, and daily budget pacing to granular troubleshooting. You will collaborate closely with internal teams (Account Managers, Supervisors, and Creative) to align media tactics with broader business goals. Your focus is on driving measurable ROI across Google, Meta, LinkedIn, and TikTok (& more) for a diverse portfolio of Ecom, B2B, and B2C clients spanning multiple industries. You are a technical power-user who translates complex platform data into clear, actionable results for your clients Key Responsibilities Strategic Planning & Execution Comprehensive Media Plans: Craft, implement, and critically challenge media plans to ensure they align with ambitious client KPIs Multi-Platform Mastery: Create and manage high-performing PPC and Paid Social campaigns (Google, Meta, Microsoft, TikTok, LinkedIn) with a relentless focus on ROI Algorithmic & Manual Optimization: Leverage AI and machine learning while maintaining human strategic control through performance‑improving optimizations Innovation & Betas: Identify and implement new opportunities through platform betas and industry best practices to stay ahead of the curve Data, Tracking & Analysis Actionable Insights: Analyze data across various platforms to provide strategic adjustments and "business‑first" recommendations, not just data points Tracking Troubleshooting: Act as the technical lead for troubleshooting tracking issues (e.g., catalogs, pixels, CAPI) to ensure data integrity GA4 Integration: Utilize comprehensive knowledge of Google Analytics 4 and other tracking tools to inform every strategic decision Client Leadership & Partnership Business Partner Mindset: Think beyond media metrics to understand a client’s broader business objectives, guiding significant budget allocations toward their North Star goals Leading Discussions: Take a leadership role in client communications, confidently presenting media plans, budget shifts, and performance reports Account Autonomy: Proactively monitor accounts on a weekly basis, flagging risks and identifying growth opportunities before they are requested Internal Leadership & Process Best Practice Champion: Act as a reference for the team by actively promoting Bloom’s Best Practices and ensuring internal process compliance (Flow sheets, Time‑tracking, etc.) Peer Support: Foster a collaborative environment by sharing learnings, new features, and client trends with the broader team Strategic Collaboration: Work seamlessly with Account Managers and Strategists to support the broader agency team Connaissances et compétences Expertise technique et plateformes Minimum 3 à 5 ans d’expérience dans un rôle similaire, avec gestion de budgets mensuels de 100 000 $ et plus Maîtrise avancée de Google Ads (Search, PMax, YouTube), Meta Ads, Microsoft Ads, TikTok et LinkedIn L’expérience avec DV360, Pinterest Ads et Snapchat Ads constitue un atout majeur Certifications Google Ads et Meta Blueprint à jour (atout) Données et mesure Excellente compréhension de GA4, des modèles d’attribution et de la prise de décision basée sur les données Capacité à résoudre des problèmes de tracking et de catalogues, simples ou complexes Aptitude à présenter des données complexes de manière claire et convaincante à des interlocuteurs non techniques Compétences interpersonnelles Maturité professionnelle et capacité à gérer plusieurs comptes stratégiques simultanément Esprit stratégique autonome, proactif et nécessitant peu de supervision Maîtrise de l'anglais et du français, à l'écrit et à l'oral, pour communiquer efficacement avec notre clientèle bilingues ainsi que les membres de l'équipe internationale/nationale Grande rigueur et souci du détail, avec un engagement envers les standards de qualité Bloom Drive Impact for Major Brands at a Certified "Best Workplace" / Propulsez des marques d'envergure au sein d'une agence certifiée Meilleur Employeur Chez Bloom, nous offrons Avantages La semaine de travail de 4,5 jours; Modèle de travail hybride, comprenant la flexibilité de travailler depuis chez vous, vous offrant ainsi un équilibre parfait entre vie professionnelle et personnelle, tout en favorisant la productivité; 3 semaines de vacances et 5 jours flexibles; Agence fermée entre Noël et le Nouvel An; Assurance maladie et dentaire; Accès à la télémédecine; (PAE) Programme d’aide aux employés; Régime de participation différée aux bénéfices et régime d'épargne-retraite; Flexibilité pour travailler de nà partir d’un lieu à travers du monde pour une certaine période (certains postes peuvent exiger que vous soyez présent au bureau, cet avantage est offert aux Bloomers permanents à temps plein qui remplissent les conditions minimales); Horaire de travail flexible; Activités de consolidation d’équipe virtuelles et en personne; Formation et certifications; Programme de reconnaissance : nous donnons et recevons des points par le biais de notre plateforme de reconnaissance par les pairs, où vous accumulez des points pour obtenir la récompense ou la carte-cadeau de votre choix; Remises d’entreprise sur les lunettes, les lunettes de soleil, les lentilles et autres À nos bureaux Bureaux à Montréal et à Toronto, facilement accessibles par les transports en commun; Réductions sur les transports en commun avec Opus — Cie; Collations sénétiques, café et thé gratuits; Espace de travail collaboratif; Parking à la bicyclette au bureau Thank You For Your Interest We sincerely thank all candidates who apply, however only those selected for an interview will be contacted. Bloom is an equal opportunity employer and commits to make any necessary disability‑related accommodations, upon request, throughout the entirety of the recruitment and selection process. Life at Bloom Joining Bloom means becoming part of a team of 75+ passionate experts who have been redefining 360° marketing for 19 years. Here, we don’t just manage campaigns; we build an environment where flexibility, well-being, and balance are the standard, not the exception. We offer a workspace designed for you to thrive. This starts with a 4.5-day work week and a highly flexible hybrid model, including the opportunity to work from anywhere in the world for a set period. While our interviews are conducted via video conference, some roles may occasionally require in-person meetings. Our Ideal Candidate You are a self-motivated, curious, and organized expert who takes full ownership of the accounts you manage, acting as a true business partner to our clients. With a minimum of 3 years of agency experience, you have a proven track record of managing significant budgets across Google and Meta with a relentless focus on ROI. You don't just "set and forget" campaigns; you are proactive in your accounts weekly—identifying performance dips before the client does, troubleshooting complex tracking or catalog issues, and ensuring every decision is backed by GA4 data. You are a confident communicator who can explain the "why" behind the numbers, stay ahead of platform betas, and serve as a technical reference for the team to ensure we are always delivering an exceptional client experience. Role Overview As a Paid Media Specialist, you are the hands‑on engine behind our clients' growth. You don't just "monitor" accounts; you take full ownership of the campaign lifecycle—from planning, technical architecture, and daily budget pacing to granular troubleshooting. You will collaborate closely with internal teams (Account Managers, Supervisors, and Creative) to align media tactics with broader business goals. Your focus is on driving measurable ROI across Google, Meta, LinkedIn, and TikTok (& more) for a diverse portfolio of Ecom, B2B, and B2C clients spanning multiple industries. You are a technical power‑user who translates complex platform data into clear, actionable results for your clients. Key Responsibilities Strategic Planning & Execution Comprehensive Media Plans: Craft, implement, and critically challenge media plans to ensure they align with ambitious client KPIs Multi-Platform Mastery: Create and manage high‑performing PPC and Paid Social campaigns (Google, Meta, Microsoft, TikTok, LinkedIn) with a relentless focus on ROI Algorithmic & Manual Optimization: Leverage AI and machine learning while maintaining human strategic control through performance‑improving optimizations Innovation & Betas: Identify and implement new opportunities through platform betas and industry best practices to stay ahead of the curve Data, Tracking & Analysis Actionable Insights: Analyze data across various platforms to provide strategic adjustments and "business‑first" recommendations, not just data points Tracking Troubleshooting: Act as the technical lead for troubleshooting tracking issues (e.g., catalogs, pixels, CAPI) to ensure data integrity GA4 Integration: Utilize comprehensive knowledge of Google Analytics 4 and other tracking tools to inform every strategic decision Client Leadership & Partnership Business Partner Mindset: Think beyond media metrics to understand a client’s broader business objectives, guiding significant budget allocations toward their North Star goals Leading Discussions: Take a leadership role in client communications, confidently presenting media plans, budget shifts, and performance reports Account Autonomy: Proactively monitor accounts on a weekly basis, flagging risks and identifying growth opportunities before they are requested Internal Leadership & Process Best Practice Champion: Act as a reference for the team by actively promoting Bloom’s Best Practices and ensuring internal process compliance (Flow sheets, Time‑tracking, etc.) Peer Support: Foster a collaborative environment by sharing learnings, new features, and client trends with the broader team Strategic Collaboration: Work seamlessly with Account Managers and Strategists to support the broader agency team Knowledge and Skill Requirements Technical Expertise & Platforms Proven Experience: Minimum 3–5 years in a similar role, with a track record of managing monthly budgets of $100K+ Search & Social Excellence: Advanced mastery of Google Ads (Search, PMax, YouTube), Meta Ads, Microsoft Ads, TikTok, and LinkedIn Platform Assets: Experience with DV360, Pinterest Ads, and Snapchat Ads is considered a significant asset Certifications: Up‑to‑date Google Ads and Meta Blueprint certifications are an asset Data & Measurement Advanced Analytics: Deep understanding of GA4, attribution models, and data‑driven decision‑making Technical Troubleshooting: Proficient in solving simple to complex tracking and catalog issues Reporting: Ability to present complex data with ease and confidence to non‑technical stakeholders Soft Skills Professional Maturity: Demonstrates the ability to manage multiple high‑stakes accounts simultaneously and knows when to proactively ask for support Autonomous Drive: A self‑motivated strategic thinker who takes initiative and requires limited supervision Fluent in written and spoken English and French, to communicate effectively with our bilingual clients and international/national team members Precision: Great attention to detail and a commitment to the "Bloom standard" of quality deliverables At Bloom, We Offer Benefits 4.5 days work week; Hybrid work model, which includes the flexibility to work from home, offering you a perfect blend of work‑life balance and productivity; 3 weeks of vacation and 5 flex days; Agency closed between Christmas and New Years; Health and Dental Insurance; Access to telemedicine; (EAP) Employee Assistance Program; Deferred Profit Sharing Plan and Retirement Savings Plan; Flexibility to work from anywhere in the world for certain periods of time (some positions may require you to be present in the office, this benefit is available to full‑time permanent Bloomers who meet the minimum requirements); Flexible work schedule; Virtual and in person team‑building activities; Training and certifications; Recognition Awards Program: we give and receive points through our peer recognition platform, where you accumulate points towards your preferred reward or gift card; Office supplies for home office; Corporate discounts on glasses, sunglasses, contacts and others Office Perks Offices in Montreal and Toronto, easily accessible by public transportation; Discounts of public transit with Opus & Cie; Free healthy snacks, coffee & tea; Collaborative workspace; Thank You For Your Interest We sincerely thank all candidates who apply, however only those selected for an interview will be contacted. Bloom is an equal opportunity employer and commits to make any necessary disability‑related accommodations, upon request, throughout the entirety of the recruitment and selection process. Please note that Bloom may utilize Artificial Intelligence (AI) technologies to assist in the screening and selection of candidates for this position. / Veuillez noter que Bloom peut utiliser des technologies d'intelligence artificielle (IA) pour aider à la présélection et à la sélection des candidats pour ce poste. #J-18808-Ljbffr