Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group , we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results. Location: Toronto, Ontario We are looking for a Content Optimisation Analyst to drive peak performance of our content through data analytics and AI insights. What you will be doing: Set, track, and evaluate KPIs and effectiveness of cross‑channel generative AI content (pilots, campaigns, and overall programmes of work). Craft test‑learn‑optimise plans to drive continuous content improvements and provide robust learning outcomes. Combine diverse data sources (including generation of meta‑data) to paint an insightful, actionable picture of content performance, empowering data‑driven decision‑making. Utilise various measurement techniques to evaluate effectiveness, from last‑click attribution to brand lift studies and MMM. Analyse performance data and map it to creative recommendations, uncovering insights and opportunities to optimise content. Maximise in‑platform audience insights and integrate external sources (e.g. social listening, search, panel data) for improved audience understanding and creative outputs. Design and maintain dashboards for real‑time performance tracking, ensuring we’re always ahead of the curve. Craft analytics solutions to unlock better creative outputs – including pre‑trained predictive models and bespoke models developed with data science colleagues. Explore and assess emerging data analytics capabilities of generative AI platforms, leading innovation in content analytics and optimisation. Stay at the forefront of AI and data analytics advancements, fuelling our pursuit of excellence and identifying novel approaches to enhance analytics and creative outputs. What you need to be great in this role: Hands‑on experience with the major large‑language models and other providers for analytics, data, and insight work. Strong analytics and data‑driven experience, driving insights that push boundaries. Demonstrated expertise in setting diverse measurement frameworks for content, working with data across digital media, content, brand, and meta‑data. Innovative approach to data and consumer insights, pioneering new paths to success. Interest in applying data to understand audience behaviour. Deep understanding of ad account setups, metrics, evaluation, and how this drives results. Comfortable aggregating multiple data sources to evaluate effectiveness. Proficiency with tools such as Brandwatch, Global Web Index, Audiense. Excel in data storytelling for non‑technical audiences, ensuring insights resonate. Possess a keen eye for detail and critical thinking, driving impactful decision‑making. Comfortable thriving in a fast‑paced, changing environment. Driven by continual learning and pushing boundaries. Collaborative, open‑minded approach fostering teamwork and excellence. At the time of this posting, the base salary for this position may range from $76,500.00 to $85,500.00 CAD. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications. OLIVER, a part of the Brandtech Group, is an equal‑opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other characteristic protected by local laws. #J-18808-Ljbffr