Take on a pivotal role at Black and White Zebra as a Senior Editor in Audience Insights & Strategy. This non-traditional editing position combines data interpretation with strategic content creation to enhance viewer engagement.Your primary focus will be on gathering and synthesizing insights from audience interactions, surveys, and market trends. By identifying key audience priorities, your work will help the organization optimize content offerings and improve conversion metrics. This role is essential for sustaining growth and enhancing the effectiveness of editorial strategies.Key Responsibilities: • Build a comprehensive understanding of audience behavior • Conduct editorial interviews to gather insights • Translate findings into actionable strategies • Report on performance metrics driving subscriber growth • Collaborate on co-creative research projectsRequirements: • Strong background in audience data and research • Creative problem-solver with excellent communication • Proficiency in designing and analyzing surveys • Experience translating data into audience-facing content • Effective collaboration across multiple teamsLead the insight generation that drives Black and White Zebra's content success and audience engagement. #J-18808-Ljbffr
Senior Editor, Audience Insights & Strategy
BLACK & WHITE ZEBRA
calgary, calgary
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