This role is a key part of the Manulife Bank Strategy, Governance and Controls team and will contribute to the successful delivery of the overall strategic mandate. This influential and high-profile role will support consistent delivery of compelling messages for the CEO of Manulife Bank that reinforce the strategic objectives. It enables the CEO’s voice, narrative, and presence by translating bank strategy into clear, compelling communications, executive content, and engagement moments that drive alignment, execution, and impact. The ideal candidate is a strategic thinker and a skilled communicator with the ability to make complex concepts simple and engaging for various audiences. This position acts as a liaison between the CEO and cross‑functional teams, ensuring the effective execution of go‑to‑market strategies, optimizing communication, and tracking progress toward business goals. Key Accountabilities Communications & Brand Management Serve as a primary point of contact for internal and external stakeholders involved in go‑to‑market activities establishing and maintaining a strong, consistent brand identity across all media and stakeholder touchpoints facilitating clear communications and alignment. Maintain a single source of truth for Bank positioning, product narratives, internal/external speaking points, managing access and freshness governance. Orchestrate teams to deliver executive ready content (briefs, speaking notes, decision memos) and in a copy platform enforcing artifact standards and style. Partner with Risk, Legal and Compliance as needed to ensure content and presentations are compliant and approvals auditable. Identify potential risks and obstacles in go‑to‑market plans; proactively develop mitigation strategies in collaboration with relevant teams. Events Drive fulsome executive event support for the bank to foster engagement and connect employees’ work to the mission of the bank. Lead the planning and development of semi‑annual Leaders Forums and partner with the Canada Communications team to host two townhalls. Ensure events reinforce strategic positioning and deliver measurable impact. Prepare Briefs for the CEO and other executives for external events including research and create briefing documents for the CEO and executives ahead of meetings, interviews, and events. Summarize essential information, talking points, and anticipated questions to enable effective participation. Strategic Communications Planning Concise articulation of bank strategy, priorities and performance to bank employees. Drive holistic executive communications support for the President & CEO, Manulife Bank. Ensure alignment to the overall Global and Segment communications plans, as well as the Manulife Bank strategy and OKRs. Strategic Planning: Collaborate with the CEO to develop and refine go‑to‑market strategies for products, services, and market expansions. Communication Management: Draft executive communications, presentations, and messaging related to go‑to‑market strategies; ensure consistency and clarity. Strategic Communication Go‑To‑Market Performance Tracking Collaborate with Canada Communications on maintaining KPIs and metrics to evaluate the effectiveness of PR, branding, communications, and event initiatives. Conduct market research to identify opportunities, trends, and competitive threats; provide actionable insights to inform CEO decision‑making. Recommend enhancements to processes and tools to increase the efficiency and effectiveness of go‑to‑market operations. Qualifications Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or related field (Master’s preferred). 3 - 5 years of experience in executive communications, public relations, or similar roles. Proven track record of managing high‑profile individuals or brands. Exceptional writing, editing, and verbal communication skills. Strong organizational and project management abilities. Ability to work under pressure and handle confidential information with discretion. Experience with media relations and crisis communications is a plus. Effective conceptual, diagnostic, analytical and problem‑solving skills. Well‑developed planning and project management skills. Extremely detail‑oriented, self‑starter, deadline‑driven. Receptive and adaptive to an evolving, fast‑paced environment. Excellent knowledge with MS Office including Word, Excel and PowerPoint. When you join our team: We’ll empower you to learn and grow the career you want. We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words. As part of our global team, we’ll support you in shaping the future you want to see. Location Toronto, Ontario Work Mode Híbrido Salary Range $92,900.00 CAD - $142,900.00 CAD Benefits Manulife offers a wide range of customizable benefits, including health, dental, mental health, vision, short‑ and long‑term disability, life and accidental death and dismemberment coverage, adoption/subrogation and well‑being benefits, and employee/family assistance plans. We also offer various retirement savings plans (including pension plans and a worldwide equity ownership plan with employer matching contributions) and financial counseling and education resources. Our generous paid leave program in Canada includes public holidays, vacation, personal days, and sick days, and we offer a comprehensive statutory leave package. Equal Employment Opportunity Statement Manulife es un empleador que ofrece igualdad de oportunidades. En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Data Privacy We use data and analytics technologies, such as artificial intelligence (AI), and automated processing tools, to analyze and process the information you provide to us or third parties in the application process. For more information, please refer to our personal information collection statement (link ). #J-18808-Ljbffr