Manager, Marketing Campaigns Department: Marketing Reports To: Director of Marketing & Development Direct Reports: Marketing Coordinator Works Daily With: Ticketing Services Managers; Assistant Manager, Box Office & Member Services; External Advertising Agencies Employment Status: Full-Time, Permanent Location: In person at Centre In The Square, Kitchener, Ontario Schedule: 40 hours per week; some evenings and weekends required Salary Range: $70,000–$80,000 Application Deadline: Friday, May 29, 2026 at 5:00 PM About Centre In The Square Centre In The Square is the leading destination for live experiences in the Greater Kitchener-Waterloo Area. With over 180 annual events, Centre In The Square showcases top local, national, and international talent, enriching the cultural landscape with concerts, plays, comedy, lectures, and more. Located in the heart of Downtown Kitchener, we are a meaningful space for live experiences and community gathering, generating creative and economic impact and serving one of Canada's fastest-growing communities. The Opportunity Reporting to the Director of Marketing & Development, the Manager, Marketing Campaigns is responsible for developing and implementing innovative, creative, and compelling marketing campaigns to support Centre In The Square's performing arts programme, spanning Broadway, classical and contemporary music, comedy, variety, dance, and more. The Manager supports the department's overarching initiatives, including the Membership programme, and is responsible for fostering and building on the relationship between Centre In The Square and the public. This is fundamentally an execution role, responsible for moving performances and events from announcement through to recap and ROI reporting, while growing return patronage and audience loyalty through every campaign. The Manager, Marketing Campaigns, is the engine that keeps campaigns running on time, on brand, and on budget. Campaign Planning & Execution Plan and execute all marketing and communication campaigns for all Centre In The Square Presents programs (over 60 performances and events), including season launch campaign, education programs, membership, and fundraising campaigns, and initiatives. The manager also supports campaigns let by rental clients. Own the integrated marketing calendar, from season announcement through individual show campaigns, coordinating workback schedules, asset deadlines, and on-sale milestones across all performances, events, and ancillary activities. Translate the Director's strategic priorities into detailed campaign briefs covering audience targets, channel mix, messaging hierarchy, budget allocation, and success metrics. Lead end-to-end campaign delivery across email, paid digital (Meta, Google), organic social, print, outdoor, radio, and community channels, ensuring all materials are on brand, on schedule, and on budget. Content Creation & Agency Direction Research each show to identify the most compelling audience hook and translate a busy slate of multi-genre performances into accessible stories that help audiences understand why a show matters, even if they don't recognize the artists by name. Be responsible for the messaging of each production: agree key selling points and target audiences with the Director and programming colleagues, then work with the marketing agency to develop the copy platform, tone, and creative direction. Act as brand guardian: ensure all marketing communications, across every channel and partner, adhere to Centre In The Square's brand guidelines, copywriting style, and tone of voice. Working with the marketing team, external agencies, and destination partners ensure planning, scheduling, and on-time execution of the following campaign activities: Write campaign copy for emails, web content, digital and print ads, radio and television scripts, and social captions. Develop creative briefs, including graphic designs, videos and trailers, with clear creative direction, copy, timelines, and approval workflows for each campaign. Provide digital advertising direction: production-specific ad copy, audience targeting direction, campaign priorities, and review performance throughout the campaign cycle. Ensure print publications meet the highest standards and communicate our brand values, seeking to engage audiences and direct them online. Oversee the delivery of direct marketing campaigns and all associated list pulls, segmentation, and scheduling. Oversee research to identify new niche audiences, working with the Marketing Coordinator. Audience Development & CRM Develop and steward the patron journey, from first-time buyer to returning patron and member, with a focus on growing loyalty and repeat attendance, with the goal of continuous growth of the database. Monitor campaign performance in real time; interpret data to recommend adjustments to channel mix, offers, or messaging and present findings at weekly and post-campaign reviews. Lead post-campaign evaluations with rigorous analysis of ROI, cost-per-ticket-sold, email open/click rates, social reach, and digital advertising performance. Membership Growth Treat membership as a year-round marketing campaign, developing acquisition, renewal, and reactivation communications with the same rigour applied to show campaigns. Build and execute targeted membership campaigns across email, digital, and in-venue channels, including post-show email upsells and behaviour-based offers, focused on growing active member count. Develop clear, benefit-led messaging at each membership tier and ensure all communications reinforce the value of belonging. Track membership campaign performance and report on acquisition rates, renewal conversion, and growth against targets. Team Leadership & Cross-Departmental Collaboration Directly supervise the Marketing Coordinator: set clear expectations, provide regular feedback, conduct performance reviews and support professional development. Facilitate weekly campaign meetings, keeping the team aligned on priorities, deliverables, and timelines. Contribute to departmental budget planning; maintain detailed campaign budget tracking and provide monthly variance reports to the Director. WHAT YOU BRING Experience & Education Minimum 4–6 years of progressively responsible experience in marketing, with a proven track record of executing campaigns across multiple platforms and channels, including email, paid digital, social, print, and out-of-home. Experience in a marketing or advertising agency environment, or demonstrated experience briefing and managing agency partners from the client side. Experience in a performing arts, entertainment, cultural, or live events environment is strongly preferred. Post‑secondary degree or diploma in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience. Demonstrated experience managing staff or a team, including setting performance expectations and developing talent. Skills & Competencies Outstanding campaign management skills: proven ability to manage multiple productions simultaneously, meet tight deadlines, and maintain quality under pressure. Data‑literate: comfortable interpreting analytics, building reports, and translating data into actionable recommendations. Emotional intelligence: able to capture and convey the emotional resonance of live performance, translating what happens on stage into language that moves people to buy a ticket. Comfortable using AI tools to accelerate copy drafting and content workflows, while applying strong editorial judgment to all published output. Excellent copywriting and creative direction skills: able to craft compelling, on‑brand copy for email, digital, print, radio and social, and to brief agency partners with confidence and clarity. Strong digital marketing proficiency paid social (Meta), Google Ads, email marketing platforms, SEO basics and analytics tools (Google Analytics or equivalent). Highly organized, detailed and systems‑oriented: able to build and maintain workback schedules, briefs, and tracking documents that keep teams aligned. Availability to work some evenings, weekends, and event days as required in a performing arts environment. Excellent interpersonal and relationship‑management skills, confident working with presenters, touring companies, agencies, and community partners. Strong financial literacy: able to manage budgets, track expenditure, and forecast campaign costs accurately. Assets (Nice to Have) Familiarity with Paciolan or another performing arts ticketing platform. Experience with a destination marketing or co‑op marketing programme. Experience with membership, loyalty, or patron retention programme marketing. What We Offer A senior operational leadership role with genuine autonomy and creative ownership. A collaborative team environment and direct mentorship from an experienced marketing director. Access to world‑class performing arts programming (Broadway, symphony, dance, comedy, contemporary) in your own venue. Competitive compensation commensurate with experience. Group benefits package. Professional development support and access to industry networks (CAPACOA, PACT, venue marketing forums). Centre In The Square is committed to equity, diversity, inclusion, and accessibility in all aspects of our work. We welcome and encourage applications from candidates of all backgrounds. Accommodations are available upon request throughout the recruitment process. #J-18808-Ljbffr