The Role As theStrategic BDR Team Lead (NA) – Player/Coach , you will lead and develop a high‑performing team of Business Development Representatives while actively contributing as an individual producer. This hybrid leadership role is ideal for someone who thrives on coaching talent, building scalable outbound strategies, and personally engaging with key manufacturing accounts. You will play a critical role in shaping pipeline generation across North America, partnering closely with sales and marketing leadership to drive revenue growth in the manufacturing sector.Key Responsibilities Team Leadership & CoachingRecruit, onboard, and develop a team of BDRs with assistance from the People Operations team focused on North American marketsProvide hands‑on coaching through call reviews, deal strategy sessions, and 1:1 mentorshipSet clear performance metrics (KPIs, pipeline targets) and drive accountabilityFoster a high‑performance, collaborative, and feedback‑driven culturePlayer Contribution (Individual Quota)Personally prospect and engage strategic manufacturing accounts across North AmericaExecute high‑impact outreach to senior stakeholders (plant managers, operations leaders, executives)Qualify complex opportunities and convert them into high‑quality pipeline for Account ExecutivesOutbound Strategy & ExecutionDesign and optimize multi‑channel outbound campaigns (email, phone, LinkedIn)Refine messaging tailored to manufacturing personas and Industry 4.0 initiativesLeverage data to continuously improve conversion rates and outreach effectivenessCross‑Functional CollaborationPartner with Marketing to align outbound efforts with campaigns and content strategyWork closely with Sales leadership to ensure pipeline quality and conversionProvide feedback loops on market trends, messaging, and competitive insightsCRM & Pipeline ManagementEnsure accurate tracking of team activity, pipeline, and performance in SalesforceAnalyze metrics to identify trends, gaps, and opportunities for improvementMaintain forecasting visibility for pipeline generation across NAIndustry & Market ExpertiseStay current on manufacturing trends such as smart factories, IoT, and digital transformationPosition Litmus.io as a trusted partner in operational excellence and data‑driven manufacturingWhat We’re Looking For Experience5+ years in BDR, SDR, or business development roles, with at least 1–2 years in a leadership or mentoring capacityProven track record of exceeding pipeline generation targetsExperience in manufacturing, industrial technology, IoT, or related sectors strongly preferredLeadership & CoachingDemonstrated ability to hire, develop, and scale high‑performing outbound teamsStrong coaching mindset with a passion for developing early‑career sales talentCommunication & Executive PresenceExceptional written and verbal communication skillsComfortable engaging senior stakeholders and decision‑makersStrategic & Data‑Driven ThinkingAbility to translate market insights into effective outbound strategiesStrong analytical skills with experience using data to drive performance improvementsTechnical SkillsProficiency in CRM systems (Salesforce) and sales engagement tools (Salesloft, HubSpot, ZoomInfo)Familiarity with modern sales methodologies (Challenger, SPIN, Sandler)Core TraitsPlayer‑coach mentality: leads by example and drives results personallyResilient, proactive, and adaptable in a fast‑paced, high‑growth environmentPreferred QualificationsExperience leading North American outbound teamsBackground in edge computing, IoT, or industrial automation solutionsExperience scaling outbound motion in a startup or high‑growth SaaS companyWhat We OfferCompetitive Compensation: Base salary + individual performance‑based incentivesLeadership Opportunity: Shape and build the NA BDR functionCareer Growth: Clear path into senior sales or GTM leadership rolesLearning & Development: Access to industry training, mentorship, and leadership coachingFlexibility: Hybrid work options based in Toronto#J-18808-Ljbffr